 |
Outdoor
Babbel: #BabbelForAll
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
In parallel to international Pride month, Russia is hosting the FIFA World Cup. The Russian LGBTQ community has been harassed by authorities because of Russia’s anti-gay legislation. Gay fans from all over the world were even warned not to hold hands in public.
Babbel, the language learning app, is empowering people around the globe to express themselves in any language, regardless of dark governmental rules. Therefore, the new Russian language courses were promoted with a reminder that the Russian government might not be tolerant, but the Russian language belongs to whoever wants to use it. Billboards were placed around Berlin, at train stations going to Moscow, and around the public screenings of the games.
Director of Brand: Sylvain Lierre Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
