Xtra: The New Tampon

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• Category Cosmetics & toiletries
• Client Playtex
• Agency Edelman
• Production Cowboy Bear Ninja
• Country United Kingdom
• Uploaded 5 July, 2018

• 
  Chief Creative Officer
  Jimmie Stone
• 
  Executive Creative Director
  Jeremy Bernstein
• 
  Creative Director/ writer
  Bengt Asplund III
• 
  Associate CD / Copywriter
  Samantha Wilco
• 
  Art Director
  Robyn Segal
• 
  Executive Producer
  Bart Williams

EVP, Brand: Sallyanne Pillay

SVP, Brand: Christopher Krautler

VP, Brand: Susan Rotante

AS, Brand: Laura Bonnema

MD, Earned Media Strategy: Lisa Kovitz

SVP, Earned Media Strategy: Cara Tocci

VP of Digital: Tanya Leis

Planning: Jina Lee

Project Management: Julie Casso