Outdoor ad: Fruit Of The Loom: So Light You Won't Notice

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Top 6: July 11th 2018

Crispin Porter + Bogusky USA has teamed up with Fruit Of The Loom to conduct this experiment, to see if people will notice it's new everlight underwear. Underwear that's so light it goes completely unnoticed. Which is why we stashed it all over New York along with stacks of cash with clear instructions on how to get it, to see who would notice.

Category Clothing & footwear
Client Fruit Of The Loom
Agency Crispin Porter + Bogusky USA
Production Alchemy Media Holdings, LLC, Los Angeles / Grandesign Advertising Firm Inc., San Diego
Country United States of America
Uploaded 5 July, 2018

Credits

Creative Director
KT Thayer
Associate CD / Art Director
Shannon Gibney
Associate CD / Copywriter
Josh Shelton

Other credits

DIRECTOR OF OUTERACTIVE PRODUCTION: Jeffrey Yeatman

INTEGRATED PRODUCER, OUTERACTIVE: Julia Alvernaz

EVP/PRESIDENT: Danielle Whalen

VP/ACCOUNT DIRECTOR: Kristi Kirkeide Boutiette

MANAGEMENT SUPERVISOR: Mark Hurley

CONTENT SUPERVISOR: Lauren Sobolik

CONTENT MANAGER: Carolyn Martin

SENIOR PROJECT MANAGER: Courtney Dixon

PROJECT MANAGER: Maddy Kereszturi

GROUP STRATEGY DIRECTOR: Kaylin Goldstein

SR. STRATEGIST: Bethany Lechner

SOCIAL MEDIA SUPERVISOR: Kristen Fox, Nanci Zurek

ASSOCIATE MEDIA DIRECTOR: Craig McDowell

DIRECTOR OF BUSINESS AFFAIRS: Trisha Ramdoo

BUSINESS AFFAIRS MANAGER: Ann Shelton

EDITORIAL COMPANY & CITY: Grandesign Advertising Firm Inc. , San Diego, CA

EDITORIAL COMPANY & CITY: Ming Studios, Boulder, CO

Fruit Of The Loom: So Light You Won't Notice

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Fruit Of The Loom: So Light You Won't Notice

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