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Top 6: July 11th 2018
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Fruit Of The Loom: So Light You Won't NoticeTop 6: July 11th 2018
Crispin Porter + Bogusky USA has teamed up with Fruit Of The Loom to conduct this experiment, to see if people will notice it's new everlight underwear. Underwear that's so light it goes completely unnoticed. Which is why we stashed it all over New York along with stacks of cash with clear instructions on how to get it, to see who would notice.
DIRECTOR OF OUTERACTIVE PRODUCTION: Jeffrey Yeatman |
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