This weekend, public service provider Dublin Bus wanted to add an extra level of 'proud' to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (… read morepart of Accenture Interactive) they decided to fill their buses with the proudest people Dads. Following research, ROTHCO and director Jamie Delaney unveiled the fact that many Dublin dads wanted to support pride but didn’t feel it was their place to be at the festival. For the last ten years, Dublin Bus have supported the Pride Festival Dublin by providing an open top tour bus, so this year they used their tour buses to give dads a platform to support pride and show off how proud they really are.
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