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Moen: Water Designs Our Life. Who Designs Water?
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Water has designed our life and within this campaign Moen celebrates this awesome force of nature that’s often overlooked and taken for granted, to see it in a new way. Even Moen looked at its own leadership in a new way. It found that just in the U.S. more than 1.5 trillion gallons of fresh water flow through Moen products each year. Together, Moen and Havas Chicago, Moen’s AOR, created a fully-integrated campaign that leans into the insight – water designs our life. And follow-up that fact with the question – “who designs for water?” – proving at each touch point in the consumer journey that the answer is always Moen.
Dave Evans, Co-Head of Production, N.A., Havas Chicago Related |
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