TV ad: Castle Lite: Money Calling

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Egg Films’ Lebogang Rasethaba directed 'Money Calling,' a new multi-format video which includes several TVCs and a music video featuring South African hip hop stars Nadia Nakai, Frank Casino and music producer Dellz.

'Money Calling' is set in a mysterious, moody, cold world of high fashion, rituals, and a council of elders. The house is icy and futuristic as ever, with high-fashion pieces from over 20 South African designers, including the likes of Black Coffee, Chulaap, David Tlale, Kiara Gounder, Kisua, Kumkani, and Thebe Magugu.

Nakai and Casino both recently shared the stage with Chance the Rapper at the #CastleLiteUnlocks concert. Nakai was nominated for Best Music Video at this year’s South African Music Awards (SAMAs), while Casino won Best Remix at last year’s South African Hip Hop Awards for 'Whole Thing' with Riky Rick.