TV ad: British Paints: FOMU

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You've heard of FOMO, but what about FOMU? In this latest campaign via DDB Melbourne, British Paints is calling on novice painters across Australia and New Zealand to fight the FOMU ('Fear of Mucking Up'). DDB Group Melbourne executive creative director Stuart Turner said the FOMU platform came from both personal experience and customer insights.

Category Other
Client British Paints
Agency DDB Australia
Production Sweetshop
Country Australia
Uploaded 22 August, 2018

Credits

Director
Damien Shatford
Executive Creative Director
Stu Turner
Producer
Nik Aulich
Copywriter
Anna Yates
Art Director
Becky Morriss
Executive Producer
Loren Bradley
Executive Producer
Edward Pontifex

Other credits

Chief Strategy Officer: Karen Dwyer

Head of Broadcast: Tuesday Picken

Group Business Director: Lucy Haworth

Business Manager: Natalie Linsdell

Business Director: Katie Franklin

Managing Director: Edward Pontifex

Offline Editor: Simon Price - ARC EDIT

Colourist: Edel Rafferty

Online Editor: Ant Newton - Alt.VFX

British Paints: FOMU

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British Paints: FOMU

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