The Longest Table: Feed Hope. Fork Cancer.

The Longest Table is a charity event that encourages people to host a dinner party at home to raise funds for research into the fight against cancer. As a relatively new event in a very crowded market, The Longest Table created a cheeky campaign designed to launch its ‘host a dinner for charity’ format.
Built around their #forkcancer hashtag, the campaign encourages members of the public to host a dinner to show cancer what they really think. While there have been a few complaints, the vast majority of the public have embraced the opportunity to say a resounding ‘fork you’ to cancer. Agency: Showpony Advertising