Queer Lisboa 22: Pride Moms

Queer Lisboa is one of the most respected LGBT film festival in Europe. And this year the festival has a new campaign named “Pride Moms”. According to Marcelo Lourenço and Pedro Bexiga, the creative team responsible for the campaign - "Nothing is more important for those who assume their homosexuality than having the support of the family - especially their mothers. That’s why this year we would like the campaign to be a tribute to these "pride moms" that support their gay children. More than simple advertising, we would like the campaign to be an instrument to combat prejudice and promote inclusion. "

In the TV spot we have a choir of real mothers with their gay children singing the famous song by Joe Cocker “You are so beautiful”. Directed by Fred Oliveira (Krypton) the music was conducted by the Portuguese maestro Pedro Macedo Camacho.

The campaign also has print ads and outdoors with famous Portuguese drag queens and their mothers, with a different kind of invitation: on Sunday 16th, whoever takes their mother to Queer Lisboa does not pay the tickets . Marcelo Lourenço and Pedro Bexiga have been the creative team behind the Queer Lisboa multi awarded campaigns since 2010.

This year the duo left Fuel Lisboa – the agency they started in 2006 – to begin his own agency. “Pride Moms” is their agency first big campaign