Nike: Rallying Cry, 1

Women are at the top of their game and are making the world listen every day, in sport and in life. Nike has today released a new campaign, “Rallying Cry”, testifying to the power of female determination, and showing how today’s women break down barriers through sport. A rally cry is more than a yell. It’s a visceral response to a mental reaction – frustration, elation and every emotion in between. In sports, a rally cry can turn the tide of a game, and in the process, change the trajectory of a life. Agency: Wieden + Kennedy, Portland