AXE Music: Burn Out

AXE knows music can be a powerful tool of attraction. Music moves people and AXE wants to move everyone closer. With its newly-minted platform AXE Music, the personal care brand wants to further build affinity with guys and their passions and is now announcing its partnership with Dutch Dj/Producer Martin Garrix. The 22 year old artist has been rather busy this year: he released chart topping records including his recent single ‘Ocean’ with Khalid, he’s remained #1 in DJ Mag’s Top 100, headlined several of the world’s biggest music festivals and even found himself performing at the Winter Olympics Closing Ceremony in Pyeongchang, Korea. The partnership is rolling out with the launch of a limited-edition Martin Garrix body spray, which is launching on September 14 in key Latin America markets and The Netherlands. To promote the partnership and the product launch, AXE and Garrix partnered in an unusual way: Garrix’s latest music video ’Burn Out’, was done in collaboration with the brand and created by AXE’s global creative agency 72andSunny Amsterdam.