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“Tablet down, let’s go” says dad as the family preps for the road trip. They pile into their all-new 2019 Toyota Corolla Hatchback and take off on an adventure. Before you know it, the tablet is forgotten, and life takes over. This family is living life “Greater Than” before, and the Corolla Hatchback helped them get there. Toyota’s new 2019 Corolla Hatchback national marketing campaign, titled “Greater Than”, promises a vehicle that enables drivers to live in the moment and experience life to the fullest. The fun-to-drive hatchback evokes style without compromise while boosting Toyota’s newest, most technologically-advanced features in a small car. The campaign highlights the fact that Corolla drivers continually carve out opportunities to come together with friends and loved ones for unique adventures and great times together. Because a life well lived is truly “Greater Than”.
Credits
Other credits
Junior Art Director: Audrey Saunders
Junior Copywriter: Samantha Monk
Executive Director, Integrated Production: Lalita Koehler
Director of Content Production: Sara Seibert
Executive Content Producer: Gil DeCuir
Content Producer: Shawna Wilson
Interactive Producer: Oliver Joliffe
Music Supervisor: Kristen Hosack
Executive Print Producer: Rachel Dallas -Noble
Art Producer: Skye Houghton
Project Managers: Jennifer Phillips / Lauren Herrmann
Executive Director, Digital: Nick Ngai
Managing Director: Al Reid
Group Account Director: Andrew Corpman
Account Director: Kimberly Bingham
Account Supervisor: Celia Misra
Account Supervisor: Brett Crockett
Assisant Account Executive: Emily Davidson
Assistant Account Executive: Melissa Pappas
Chief Strategy Officer: Mark Turner
Group Strategy Director: Kathleen Kindle
Strategy Director: Shaunt Halebian
Strategist: Spencer Isaac
Executive Communications Director: John Lisko
Group Media Director: Tom Scott
Media Communications Director: Breanne Carpenter
Director of Public Relations: Romina Bongiovanni
Associate Director of Public Relations: Kimberly Harms
Broadcast Traffic: Nadzyah Guillermo
Director, Business Affairs: Linda Daubson
Business Affairs Manager: Ryan Lizama
Managing Director of Production Company: Jeff Baron
Line Producer: Nadine Brown
Editing Company: Cabin Editorial
Managing Partner: Carr Schilling
Producer: Michele Dorsch
Editors: Sam Ostrove / Isaac Chen
Assistant Editor: Vanessa Yuille
Finish: MPC
Producer: Karena Ajamian
Telecine: MPC
Color Artist: Mark Gethin
Music: "Wanderer" by Emilie Mover
Sound Design: Michael Anastasi at Lime Sound Design
Mix: Joel Waters at Lime Studios
Other: Product Information Supervisor: Tom Chiang
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