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Toyota’s new 2019 Corolla Hatchback national marketing campaign via Saatchi & Saatchi, titled “Greater Than”, promises a vehicle that enables drivers to live in the moment and experience life to the fullest. The fun-to-drive hatchback evokes style without compromise while boosting Toyota’s newest, most technologically-advanced features in a small car. The campaign highlights the fact that Corolla drivers continually carve out opportunities to come together with friends and loved ones for unique adventures and great times together. Because a life well lived is truly “Greater Than”.
Credits
Other credits
Junior Art Director: Audrey Saunders
Junior Copywriter: Samantha Monk
Executive Director, Integrated Production: Lalita Koehler
Director of Content Production: Sara Seibert
Executive Content Producer: Gil DeCuir
Content Producer: Shawna Wilson
Interactive Producer: Oliver Joliffe
Music Supervisor: Kristen Hosack
Executive Print Producer: Rachel Dallas -Noble
Art Producer: Skye Houghton
Project Managers: Jennifer Phillips / Lauren Herrmann
Executive Director, Digital: Nick Ngai
Managing Director: Al Reid
Group Account Director: Andrew Corpman
Account Director: Kimberly Bingham
Account Supervisor: Celia Misra
Account Supervisor: Brett Crockett
Assisant Account Executive: Emily Davidson
Assistant Account Executive: Melissa Pappas
Chief Strategy Officer: Mark Turner
Group Strategy Director: Kathleen Kindle
Strategy Director: Shaunt Halebian
Strategist: Spencer Isaac
Executive Communications Director: John Lisko
Group Media Director: Tom Scott
Media Communications Director: Breanne Carpenter
Director of Public Relations: Romina Bongiovanni
Associate Director of Public Relations: Kimberly Harms
Broadcast Traffic: Nadzyah Guillermo
Director, Business Affairs: Linda Daubson
Business Affairs Manager: Ryan Lizama
Managing Director of Production Company: Jeff Baron
Line Producer: Nadine Brown
Editing Company: Cabin Editorial
Managing Partner: Carr Schilling
Producer: Michele Dorsch
Editors: Sam Ostrove / Isaac Chen
Assistant Editor: Vanessa Yuille
Finish: MPC
Producer: Karena Ajamian
Telecine: MPC
Color Artist: Mark Gethin
Music: "Wanderer" by Emilie Mover
Sound Design: Michael Anastasi at Lime Sound Design
Mix: Joel Waters at Lime Studios
Other: Product Information Supervisor: Tom Chiang
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