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Bankwest: Bankwest Platinum Mastercard 'Bernadette'This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Bespoke WPP AUNZ agency, Union, has helped Bankwest launch their new brand platform, Bank Less. It's a response to Australia's increasingly homogenised banking sector and directly addresses how people feel about banks in general. Because no one wants more bank in their life - they just want their bank to be fair, simple and transparent. Not just an advertising campaign, Bank Less is a philosophy that Bankwest is already living through initiatives, products and ways of working.
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