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Gillette Venus: My Skin. My Way - 60s
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Gillette’s Venus line of razors and shaving products for women is launching a new campaign, “My Skin, My Way” from Grey New York. The work keys in on how the concept of femininity, beauty and skin has evolved since the brand was launched by P&G in 2001. The message is that there is no one way to have beautiful skin or to show it. The films shine a light on those who defy convention. Women with tattoos, others with nose rings and even one with a skin condition that causes lost pigment, a diverse array of contemporary women are pictured.
EVP Group Account Director: Suzanne Ayello Related |
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