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eToro: What is HODL Explained by Kristian Nairn


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Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of HODOR who throughout the show’s seasons carries Bran on his back while uttering only a single word: ‘HODL’. A word which has sparked many memes and which according to eToro’s latest global campaign is a gross misappropriation. HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else: the act of holding on to your cryptocurrency rather than selling it. So in an attempt to familiarize people with the world of finances, cryptocurrency and online social trading, BBR Saatchi & Saatchi and eToro are taking a page out of some of the world’s most iconic shows.
Credits Other credits

Chairman: Yossi Lubaton

Digital Producer: Tali Sasson

VP Client Services: Noa Sharf

Account Supervisor: Shirley Konka

Account Executive: Nitzan Cohen Fingerov

Account Executive: Mor Lewit

VP Strategic Planning: Yossi (Joe) Baruch

Strategic Planning Supervisor: Lora Goichman

Media Planner: Ronit Shekel

Planning Information Specialist: Eva Hasson

Client eToro:

eToro Founder & CEO: Yoni Assia

Marketing Operations Director: Avital Sobol

Copywriter: Shlomi Dubish

Art Director: Mor Barkai

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