A holiday for the independent businesses: METRO’s “Own Business Day 2018” on 9 October gave special attention and appreciation to business owners around the world, who offered more than 380,000 specials to their customers on that day. In 24 METRO countries, several campaigns provided more visibility and attention for them. Highlights include the “The Longest Queue” initiated by METRO together with Serviceplan Campaign Hamburg to celebrate the inauguration of a restaurant in the Portugese city of Porto.
