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Top 6: October 24th 2018
Interactive
Renault: Tokyo StoriesTop 6: October 24th 2018
Renault Italy launches on the market 100 exclusive examples of CAPTUR Tokyo Edition, a limited edition of the SUV, inspired by the Japanese capital and created in collaboration with Garage Italia. The innovative way of communication and sales conceived by Publicis Italia will distinguish the special edition. CAPTUR Tokyo Edition, in fact, will be launched with "Tokyo Stories": an Instagram stories in manga style through which it will be possible to dialogue, via Facebook Messenger, with a character's chatbot and directly pre-order the car. An entirely new experience for users, on the border between fiction and reality. In "Tokyo Stories" the events of two guys intersect with those of a mysterious character and a car outside the box, in a magical and nocturnal Tokyo. Made from the pencil of Matteo De Longis, the manga will be released online through the Instagram Stories of Renault Italy.
Agency: Publicis, Italy
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