Renault Italy launches on the market 100 exclusive examples of CAPTUR Tokyo Edition, a limited edition of the SUV, inspired by the Japanese capital and created in collaboration with … read moreGarage Italia. The innovative way of communication and sales conceived by Publicis Italia will distinguish the special edition. CAPTUR Tokyo Edition, in fact, will be launched with "Tokyo Stories": an Instagram stories in manga style through which it will be possible to dialogue, via Facebook Messenger, with a character's chatbot and directly pre-order the car. An entirely new experience for users, on the border between fiction and reality. In "Tokyo Stories" the events of two guys intersect with those of a mysterious character and a car outside the box, in a magical and nocturnal Tokyo. Made from the pencil of Matteo De Longis, the manga will be released online through the Instagram Stories of Renault Italy.
Agency: Publicis, Italy
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