By 2019, millennials will surpass baby boomers to become America’s largest demographic. And yet they vote in historically low numbers. With the midterms fast approaching, the … read morepolitical future of our country may rest on whether millennials show up to the the polls on November 6th. To encourage millennials to vote, Gold Front, a San Francisco-based creative studio, is launching the Museum of Voting, a playfully satirical campaign that “rebrands” voting for millennials—imagining it as a one-day-only, insanely Instagrammable pop-up experience. Inspired by pop-ups like the Museum of Ice Cream, Color Factory or the Happy Place, the Museum of Voting harnesses FOMO as a force for political change.
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