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Top 6: November 7th 2018
Interactive
PSA: Museum of VotingTop 6: November 7th 2018
By 2019, millennials will surpass baby boomers to become America’s largest demographic. And yet they vote in historically low numbers. With the midterms fast approaching, the political future of our country may rest on whether millennials show up to the the polls on November 6th. To encourage millennials to vote, Gold Front, a San Francisco-based creative studio, is launching the Museum of Voting, a playfully satirical campaign that “rebrands” voting for millennials—imagining it as a one-day-only, insanely Instagrammable pop-up experience. Inspired by pop-ups like the Museum of Ice Cream, Color Factory or the Happy Place, the Museum of Voting harnesses FOMO as a force for political change.
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