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Petbarn: ShakeThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
IdeaWorks, part of VMLY&R, has created its first brand campaign for Petbarn since being appointed to the business late last year. The campaign for Petbarn’s exclusive label pet food, Leaps & Bounds, is themed ‘Petkind’. It celebrates the quirky yet quality brand by championing pets with personality, to show natural pet food made from simple ingredients can be available to all Petkind, while remaining affordable for pet owners. A series of humorous online content videos showing pets’ unique personalities and quirks, including a dog show with a definite difference, is supported by small format OOH, social content and dynamic digital displays.
Designers: Anderson Carloni, Adrian Mok |
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