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Each time a new species becomes endangered, alarm bells are raised by conservationists and scientists who immediately take action to secure protection and resources that will ensure … read moretheir survival. But what happens when an at-risk population is a group of humans with particular characteristics, such as people with Down syndrome? In some countries like the U.S., there have been 30% fewer people born with Down syndrome than projected, and in a few countries, that number is approaching zero. Because of this, the Down syndrome community has less of a voice in the world today, resulting in a lack of housing, education and funding for a community that desperately needs support. The Canadian Down Syndrome Society (CDSS) is applying to the International Union for the Conservation of Nature (IUCN), the organization that manages the Red List of Threatened Species, to have people with Down syndrome become the first humans to ever be included, in an effort to advocate for similar kinds of funding, protections, government intervention and public awareness that species on the Endangered List receive.
read less...Agency Credits
Creative
Chief Creative Officer: Nancy Crimi-Lamanna & Jeff Hilts
Group Creative Director: Andrew MacPhee
Sr. Art Director: Michael Morelli
Sr. Copywriter: Marty Hoefkes
Account Management
VP, Managing Director: Tracy Little
VP, Managing Director: Tim Welsh
Group Account Director: Ravi Singh
Account Supervisor: Olivia Selbie
Account Executive: Alex Kreinces
Agency Producer: Katherine Forester
Project Management
Director of Project Management: Shandi Horovitch
Project Manager: Elizabeth Lane
Strategy
Chief Strategy Officer: Shelley Brown
Planning Director: Eryn LeMesurier
Research: Paul Gareau, Kantar Millward Brown
PR: Shannon Stephaniuk, Glossy Inc.
Lawyer: Adam Chamberlain, Environmental Law
Production Credits
Production Company: Radar
Director: Scott Drucker
Producer: Katherine Forester
Line Producer: Sarah Kravetz
DOP: Scott Drucker & Chet Tilokani
Camera Operator: Scott Drucker & Chet Tilokani
Editing House: Saints Editorial
Editor: Michael Ofori-Attah and Jason Grebski
Transfer Facility: The Vanity
Colourist: Andrew Exworth
Online Facility: The Vanity
Music House: Silent Joe
Music Track Director: Jody Colero
Engineer: John Hurlbut
Composer: Benjamin Pinkerton
Animation: Michael Medeiros
Costume Design: Lea Krpan & Nikola Milic
Website design: Happiness Saigon
Media Credits
UM Canada
Client: Canadian Down Syndrome Society
Client Supervision Name & Title:
Laura LaChance – Chair
Ed Casagrande – Vice Chair
Kristen Halpern – Marketing & Communications Manager
Stewart Moffatt – Governance Committee
Ben Tarr – Board Member
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