Stop The Coward's Punch: Violence Is Ugly Dickhead

This campaign targeted school leavers across social media during the build up to and throughout the notorious 'Schoolies Week' celebrations.Image and appearance is important to this audience so the message is simple. Violence is ugly and it makes you ugly too. We use the universal swipe left gesture to communicate that others find you unattractive if you initiate or encourage these ugly acts of violence.