Taco Bell: Big Ben

Big Ben may be out of action, but, on November 20th, a new bell stepped in to give it back its mojo. To mark the opening of four new restaurants across London, Taco Bell, via Edelman Deportivo, returned Big Ben’s world-famous chimes to the streets of the capital. To do it, they, with the help of specialist audio engineer Simon Little of UNIT9, re-engineered the sound of the Westminster Quarters, using the Taco Bell chime. Following this, multiple sets of custom made speakers capable of very narrow sound beams were installed around the area. These broadcast the sound of the bell every hour, bringing one of the city’s most iconic landmarks back to life. Better still, the speakers were designed to ensure mainly people walking nearby can hear the chimes, surprising and delighting pedestrians, policeman, politicians and more as they passed the signs telling them Big Ben is temporarily silenced for repairs.