RSA: Consequences

The Irish Road Safety Authority's latest large scale Virtual Reality project puts you in the shoes of a drink driver. With four unique storylines, you get to experience the full extent of the agonising consequences of drink driving - from injury to prosecution - but all with the unique luxury of being able to take the headset off.
Something you don't get to do if you're caught drink driving in the real world.
Shot in 6K with spatial audio, it's a deeply immersive experience, with over 100,000 views on the RSA Shuttle bus travelling across the country, it's also Ireland's most viewed VR ad experience. Agency: BBDO, Dublin