Centro Fashion Fortaleza: The Blame.

Bringing the historical context to nowadays, we see that Brazil still is one of the countries with the biggest evidence of domestic violence around the world. That’s why we understand the necessities of alerting women about the importance of not hide the aggressions and report it early.The campaign: Know the truth behind the excuses. There is no doubts about the biggest Centro Fashion Fortaleza/s public: the women. In addition to the incredible social network interaction, the most of the stores are directed to the female public. With that in mind, we found an opportunity to generate an approximation through a campaign directed to the women fight against domestic violence on the social networks and in Centro Fashion Fortaleza.