The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive
… read moreAR gallery revealing the most “unsophisticated” moments from the internet coming back to life.
The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience.
Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe.
The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever.
read less...CGI Specialists: Chris Pratt, Steve Erickson, Cadre Productions
Interactive Executive Producer: Ella Huang
Technical Director: Sylvain Simao
Tester: Sonali Bhattacharya
Cinematographer: Joel Morgan
Post Production Company: Finish Productions
Activation: Jake Ford, Jamie McLelland, Bianca Contrabona, Emma Williams
Social Strategist: Daniel Klug
PR: Nick Zonnios
PR: Enthral, AMPR
Media: MediaCom
