Iarnród Éireann: Student Luxury Boy

Publicis Dublin pastiche the flamboyant world of luxury brand advertising in their latest student campaign for Irish Rail/Iarnród Eireann. The campaign encourages students to take the train home by reminding them that there is nothing luxurious about college life, but there can be when you take the train. Photography was made in conjunction with photographers Nick & Chloe through H2 Films. The ‘Luxury’ campaign also includes short content films.