 |
Embed Video
Mountain Dew launches a new campaign from BBDO New York, supporting its entire product portfolio. It’s the first time advertising will include Original Green Dew MTN DEW Kickstart, … read moreMTN DEW ICE and MTN DEW flavours. The advertising is part of the brand’s long-running 'Do the DEW' campaign and celebrates the power of doing.
The rallying cry is 'Let’s do'. It features a star-studded cast including UFC fighter Holly Holm (the first female hero of a DEW ad), Hip-Hop trio Migos, 86-year-old artist Ushio Shinohara, DEW NBA player Joel Embiid and DEW skateboarders Sean Malto and Mariah Duran. It’s a diverse group reflective of those who 'do' and who embrace the power of doing, as well as the range of refreshment options Mountain Dew offers to consumers. The new 60-second spot - directed by Biscuit's Noam Murro - will debut on Monday during NBA programming on TNT. It will be followed by multiple 30- and 15-second versions. It also features a new track, 'Position to Win', written and performed by Migos.
read less...Business Manager: Paul Cisco
Account Management: Jen Layton
Assistant Account Executive: Aaron Cary
Planning Director: (Group) Chris Cummings, Steve Panawek
Managing Director: Mark Cadman
Production Supervisor: Jennifer Berry
Partner: Shawn Lacy
Head of Production: Jeff McDougall, Rachel Glaub
Edit Company: Work
Editor: Stewart Reeves
Edit Assistant: Chris O'Brien
Producer: Alejandra Alarcon
Executive Producer: Erica Thompson
Post Production Company: The Mill
Colourist: Michael Rossiter
2D Artist: Andre Vidal, Christoph Schroer, Molly Intersimone, Sung Eun Moon, Joseph Yoon, Andrew Emmerson, Ting Jung-Hsu, Andrew Emmerson
2D Lead: Keith Sullivan
3D Artist: Jobin Jacob, Charles Lee, Jessica Castillo, Navdeep Singh, Juan Carlos Barquet, Nile Hylton, Yimo Xu, Scott Denton, Scott McGinley, Ryan Federman, Gabriel Kim, John Wilson
3D Lead: Yong Chan Kim
Shoot Supervisor: Gavin Wellsman, Adrian Huley, Keith Sullivan
Senior Producer: Bugs Russell
Executive Producer: Ross Hopman
Music Production: duotone
Producer: Gio Lobato
Audio Mixer: Tom Jucarone
Audio Post Company: Sound Lounge
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
