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Duncan Channon has launched a new campaign "This is Happening" for Upwork, the world's largest freelance website. The campaign has fun with an experience familiar to us in corporate America: the “oh shit, how am I going to get this done?” moment when an ambitious goal or project lands on our desk. In a colorful, quirky world that’s hip to Upwork’s freelance platform, managers in three TV spots transform this fleeting anxiety into the thrill of making things happen -- thanks of course, to skilled freelancers easily found on Upwork.
Credits
Other credits
Client: Upwork
Rich Pearson – Senior vice president, marketing
Shoshana Deutschkron – Vice president of communications and brand
Kevin Bechtel – Director of brand marketing
Jonathan Cofer – Executive creative director
Agency: Duncan Channon
Account
Jamie Katz – Director of account management
Nick Gustafson – Account director
Sydney McComas – Senior account manager
Mary Beth Carroll – Associate account manager
Communications
Leslie Diard – Director of communications planning
Emily McCormick – Associate director, communications planning
Kurt Garvey – Communications planning supervisor
Steven Jackson – Communications planner
Olivia Alley – Communications planning associate
Production
Keenan Hemje – Senior broadcast producer
Rita Ribera Channon – Senior broadcast producer
Rosheila Robles – Senior project manager
Emily Sarale – Associate producer
Strategy
Kelleen Peckham – Strategy director
Production partners
B-Reel Films: production
Magnus Härdner – Director
David Wolfson – Producer
Simon Rudholm – Director of photography
Victoria Resendez – Production designer
Amy Tran – Stylist
Garrett Freberg – 1st AD
Pelle Nilsson – Global CEO
Michael McQuhae – Managing director / EP
Cut + Run SF: Editorial
Pete Koob – Editor
Stefan Manz – Assistant editor
Deanne Mehling – Executive producer
Jess Manning – Producer
Tom Yaniv – GFX
Jogger Studios – Online
Matt Trivan – Flame artist
Company 3 LA – Telecine
Dave Hussey – Colorist
Gabriel Wakeman – Color producer
Purple Moons appears courtesy of Marmoset Music – Music
Squeak E Clean – Sound design
One Union – Final mix
Andy Greenberg – Senior engineer
Jaylen Smith – Executive producer
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