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BMW 7 Series: Above The Clouds
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Serviceplan Campaign International and BMW present the third model of the new luxury series THE 7, which follows the BMW 8 Series Coupé and the BMW 8 Series Cabriolet presented in autumn 2018. All models are under the umbrella of 'Bayerische Motoren Werke' and feature a redesigned logo for the new self-image in BMW's luxury segment. Serviceplan Campaign International conceived and implemented a TV spot in the course of the global market launch of THE 7, which begins in January. In addition, the team also created a product highlight film and various cutdowns for all channels. The spot 'Above The Clouds', directed by Dan DiFelice out of Tony Petersen Film GmbH / Carlo Walther, conveys in a metaphorical way how important it is not to let oneself be held back by external and internal resistance, but to courageously and self-confidently forge your own path.
Concept: Daniel William Hill Related |
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