St. Vincent de Paul Society Christmas Appeal: The Unseen Christmas

St. Vincent de Paul Society wanted to make people aware of the desparate situations many people face at this festive time of year- eviction, poverty, loneliness and homelessness. Clemenger BBDO Sydney copywriter Gary Dawson said: "By making a donation to vinnies you can help make a huge difference and prevent peoples lives from spiralling out of control. Most people will never see the Christmas stories that Vinnies have to deal with every year. What's more they're probably not even aware of what vinnies do. So when we're out shopping and embracing the festive season we thought what better way to showcase the darker side of xmas than in those wonderful xmas window displays we see in major stores throughout the world. It's confronting and uncomfortable and will hopefully get people to at least give a small percentage of what they'll spend this xmas to helping others less fortunate."