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Movistar: Band
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Thanks to a distinctive one-second-sound, now anyone calling from a landline or cell phone can immediately recognize before the first ring if the number they are dialing to belongs to a Movistar cell phone or not.To communicate the news, Young & Rubicam Lima created a rockumentary type spot which displays a fake young band getting ready to rehearse in a garage, regretting the lack of understanding from the world to their music. The funny thing is that its greatest (and sole) "hit" is the one-second sound in question. So much effort "to reach the world" is however embraced by Movistar, who "adopts" the sound.
Executive Producer: Alejandro Noriega Related |
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