TV ad: League Against Cancer: Vaccine Against Cancer

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Being prevention the essential focus of the League Against Cancer, this initiative from Y&R Lima approaches cancer in a totally different way from what has been done in the category.
Instead of appealing to dramatic, painful and fatalist images, the agency created and launched a long awaited product: the Vaccine Against Cancer. A real product actually being sold in the main Peruvian drugstore’s chain as a way to raise funds for the League. A real pharmaceutical bottle that contains the cure for cancer... provided that it is detected early.