Sainsbury's: Cursor

Sainsbury’s has launched its first ever TV commercial for www.sainsburys.co.uk via agency AMV BBDO, London. The spot features animated computer cursors pushing trolleys as they buy a variety of products. It also highlights a new offer for free delivery on all orders over £50.

The site, which launched last July, offers shoppers over 8,000 items including furniture, TVs, white goods, toys, home entertainment and iPods.

The 30 second spot was directed by the Swedish consortium of directors Stylewar. Stylewar have previously directed TV ads for companies as diverse as Nike, Dreamworks and Lexus.