TV ad: adidas International: Impossible is Nothing

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The New Zealand All Blacks visualize the Haka:
“The All Blacks’ Haka has often been misunderstood and for this year’s World Cup we felt it was time to explain its true meaning,” says Sean Thompson, Creative Director 180 Amsterdam, “The Haka, performed at the start of every game, is a ritualistic performance, which summons up the spirits of the ancestors to help the team climb step by step to the sun and glory. Summing up the Impossible is Nothing campaign, the film delves deeply into the Maori traditions using genuine Maori artists to help the team tell their story. We hope that by explaining its true meaning, other nations will show the Haka the respect it deserves.”