Navara: Power Chop

A campaign developed to position the new Nissan Navara Dual Cab as the most powerful ute in its class by running a competition searching for Australia's Most Powerful Tradie. An integrated campaign utilising TV, Radio, Outdoor, Magazine, Display, WAP Mobile and Activation directing people to a Microsite that is central for entry. A prize of a Nissan Navara is up for grabs for the winner.