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Interactive
Morning Fresh: Dirty Dishes
To highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to super clean in seconds. It's all thanks to their cutting edge, Aqua Beefcake Transition Technology™.
The promotion launched digitally with banners, viral films and a website that sought to entertain as well as provide an ordering mechanism. There was also an opportunity to use interactive technology to promote the dishes range. That's why a Facebook quiz was developed (incorporating special man-alysis™ software to help ladies find their ideal man), in conjunction with a 'Dirty Message' that users can design and send on to friends. http://www.dirtydish.com.au
Group Creative Director - Nick Cummins Related |
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