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Seen and noted
More of the way2quit campaign from Arnold NY This way2quit.com spot "When You're Driving" is from Transistor Studios & Arnold NY. More work at http://way2quit.com/ Click here to view this spot The Perlorian Brothers, JWT Paris, & a bear. Here's the companion commercial to the one that we're featuring on the main page. this one is called "Bear". Click here to view this spot Saatchi & saatchi LA's recent Toyota Tacoma work Here's the most recent of the "toyota tacoma is unbreakable" series: Firstly "Robosaurus": Click here to view Robosaurus  ... and then "Nessie": Click here to view "Nessie" New Sony work from FP7 McCann Dubai. Nice simple idea. Description ------------------------------------ Webfilm to communicate the long battery life of the new range of HDD Handycam. Click here to view this spot Jeep TV work from BBDO Detroit / NY We recently featured new Jeep PRINT work on the main print page. Here's some of the TV to go with it .... from BBDO Detroit / NY & The House Of Usher: Click here to view Bird  ... and this one is called "Rockcrawlerus": Click here to view this spot More honda work from RPA & Partizan This Honda work from RPA & partizan was timed to sync with the US elections: Description ------------------------------------ A national advertising campaign for the Honda Civic began on 11/6. The strategy developed by Hondas long-standing agency of record, RPA, leverages the momentum and top-of-mind awareness of Civic as a young, hip and cool vehicle that began in the Model Year 2006 campaign. The Civic palindrome remains the signature and integration within the campaign. Creative Commentary ------------------------------------ As young adults across America struggle to find their voice in the November elections, the new Honda Civic spot ties into this theme by celebrating the mobility and freedom found in the vehicle. The Honda Civic Freedom spot touts freedom is choice. A natural direction, given the literal Civic sensibility, for the people, by the people with the vehicle as a source of creative inspiration, the spot communicates the myriad of lifes options and encourages consumers to own their decisions, whether it is to run or walk or, well, drive. Young, up-and-coming director Ace Norton, who only just turned 24, directed the spot. To artistically communicate Civic liberty, Norton used experimental film techniques that included CGI , stop-motion and live animation, topping off the upbeat activism in a voting booth, with the open-ended banner Vote. Voice-over Kevin Spacey closes out: Freedom . . . is choice. The Civic from Honda. Reverse your thinking. Click here to view this spot Guest comments for featured MTV spot "Happymart"
GUEST COMMENTS
November 15, 2006 13:45 (Edited: February 17, 2023 05:19)
 Some background from the directors ... FAMILY Part Jacko's Thriller, part Po Hong's Superette, Happymart is a celebration of the most popular shopping destination in Phnom Xiang XChe. We did this remotely, working with Jo Moore (of WCRS London) in the UK whilst we were still in Australia. It went surprisingly well. Jo is a fantastic creative, especially in the fact that she gave us a lot of room to play. The budget was tight but really we pulled together an amazing crew of people to build the set in a tiny amount of time. Every product was designed from scratch and the 'Supermarket' was built inside the soon-to-be-demolished Lane Cove Bowling Club. We felt that Happymart needed to be placed in a mythical location somewhere between Korea, Japan, China and Russia (is that Mongolia?) somewhere timeless and placeless, harbouring a style somewhere between the 1960s and now. A place where Communism and the West once met, shook hands and then quickly wiped their hand on a tissue. Happymart has extended its opening hours 'til 3pm Weekdays and now opens 9-11am on the first Saturday of every month. It still offers the largest choice of stingray in the Far East - for four consecutive years. MTV UK celebrates this fine achievement with a series of television promos highlighting some of the favourite customers and staff of Happymart. Together they join in traditional dance to mark such an auspicious occasion. Happy Family go Happymart! Go to the main page or click here to view this spot Stunning stuff from Mother London & Looking Glass Films (LA) Sumptuous new Coca Cola work for the Christmas season from Mother. Impressive! Click here to view this spot
AUSTRALIA
November 15, 2006 09:44 (Edited: February 17, 2023 05:19)
 New work from DDB Sydney and Film Company äht From the film co ... Perry Westwood directed DDBs new spot for the Colorectal Foundation entitled Conversation Killer. Getting guys talking openly about personal health issues is difficult enough but getting guys to let someone look up their back passage is probably one of the most challenging advertising propositions one is likely to encounter. The ad follows Rob, an everyday guy who in a series of cringing faux pas, graphically explains his more intimate areas and the perils of not getting screened for bowel cancer. Unusually for the subject matter this is a funny and subversive ad, designed to get everyone talking with a very serious call to action that could potentially save thousands of lives. Click here to view this spot New Lux work from Santo, Buenos Aires Bent Image Lab, Portland, has animated a new Lux spot for Santo, Buenos Aires. Click here to view this spot Boobs ... a couple of very different messages.
TV
November 15, 2006 09:29 (Edited: February 17, 2023 05:19)
 From Rainey Kelly Campbell Roalfe/Y&R London. This commercial appeared in UK cinemas in October/November Breast Cancer Awareness Months, supported by postcards and posters in the foyers. Click here to view this spot  And from Clemenger BBDO Sydney: Click here to view this spot New anti smoking work from Ground Zero The California Department Of Health Services finding new ways to warn of the dangers of passive smoking. Click here to view this spot New Gatorade work goes long formatFrom SAVAGLIO/ TBWA, Buenos Aires This one's from a while back, but it's clever stuff & we don't get nearly enough work from the Latin countries. Don't stop watching half way through though. Click here to view this spot More on the Club Internet series.
Right now, television viewers in France are experiencing the results of a collaboration that took place between two complicated and fascinating sets of brothers. Brought together by the agency DDB Paris, The Bogdanov Brothers and The Perlorian Brothers, each no strangers to controversy in their respective fields of theoretical astrophysics and very short filmmaking, met in Paris and Prague to develop a series of surreal spots for France's Club Internet, titled "Video Store", "VCR", and "Foot". (Shot in the same soundstage right after the new James Bond film Casino Royale).
The result is a mixed-up, peculiarly Perlorian fantasy world where an individuals inner frustrations become physically manifest in wildly destructive episodes stemmed only by the Bogdanovs' timely high-tech interventions. The Bogdanovs and Perlorians had long on-set discussions late into the night on quantum theory and the origins of the universe. They are talking about collaborating further on some advanced physics research projects. http://www.theperlorianbrothers.com  Here are the other Club Internet ads that go along with the one on the main page. this one is "VCR": Click here to view this spot  ...and this one is "Video Store": Click here to view this spot  Firstly there's this one ... "Gears of War", using the brilliant Gary Jules cover of "Mad World": Click here to view this spot  Then there's the new series for XBOX Live - Gamer Zones. Here's one of them: Click here to view this spot New from Thomas Thomas Films & CHI LondonNew work from Zig Toronto & Untitled. "Why use a realtor to buy your home, when you could hire a personal trainer?" Click here to view this spot  It's always good to see what's happening in Asia, so here's one from Creative Juice G1 Bangkok. Click here to view this spot Guest comments for featured spot "Imaginary guide"
GUEST COMMENTS
November 15, 2006 07:51 (Edited: February 17, 2023 05:19)
 Some background from the creators of the featured spot "Imaginary Guide", Rob Beamish & Hilary Badger, George Patts Y&R Melbourne. In Melbourne, all the best things are hidden bars without signs, restaurants that only chefs know about and shops tucked away in laneways. This ad shows how you get the best out of Melbourne when you follow your imagination. Whilst it is a post-heavy job, we were convinced the emotional connection between the people and their imaginations should be the spots driving force. Steve Rogers came on board with a similar mindset and created a genuine bond between the imaginary giant and his owner, with restrained effects work and an overarching sense of reality. Even though the actor playing the giant was 74, making him look like a 14 giant required a lot of laborious green screen action and a set of prosthetic ears and nose. The response from the actors colleagues at the biker bar where hes a bouncer is, so far, unknown. Go to the main page or click here to view this spot Guest comments for featured spot "Stop the Guns"
GUEST COMMENTS
November 15, 2006 07:44 (Edited: February 17, 2023 05:19)
 A few words from the Director, Jake Nava, Independent Films. I've two young kids growing up in Hackney and what with being a mixed-race Londoner from that area I can't think of many subjects closer to my heart than this. I felt it was genuinely important to help say something real that would be listened to, and I'm so happy for everyone involved that the response has been so positive Go to the main page or Click here to view this spot desinging a website? send2friend
FROM BESTADSONTV
November 09, 2006 02:34 (Edited: February 17, 2023 05:19)
 Have you seen our send2friend facility? Well ... this is a plug for our good friends at send2friend, who make it possible to send TV spots & print work to your colleagues. So if you're creating a website for a client (or yourself), get the web designers to add on send2friend. Too easy. here are some quotes from happy customers; "it really is the best system available" ... bestads "it's made my life complete" ... bestads "send2friend has made me much more popular with the ladies"... CD "send2friend proves you actually DO have friends!" ... art director "if only I had used send2friend a little more!!!" ... George Bush You can get more info at the send2friend site: Click here
Guest Comments for featured spot "Headplayer"
GUEST COMMENTS
November 08, 2006 16:13 (Edited: February 17, 2023 05:19)
 a few words from the agency ... Bob Helsinki: Medical marketing is great business in Finland. It is full of conventions, and all the players are doing exactly as expected. Except Leiras brand. It was expected to die. In the beginning of this year Leiras was a small, old and stale medical company, forgotten both by the customers and competitors. And today it is absolutely the hottest topic in medical business of Finland. What happened? The company got a new managing director. And she believed in marketing more than in old rules of the game. Luckily to both of us, she also believed in our agency. (Actually, the first decision she made even before she started in her new position was recruiting Bob Helsinki.) The Headplayer film is a tip of an iceberg in a process where everything that the company does in marketing was rethought. What do we sell, how and to whom etc. For example, thanking the doctors is not only a line in the film. It is what we are really doing in Finland this fall, thanks to the campaign. Leiras launched a website where people can send their regards to their doctors, and the company actually delivers the thanks to doctors face to face. And believe or not, the site has been a huge success. But no strategy is better than its execution. We are happy to know a great agency producer who knows an excellent production company who has a brilliant director, amongst other lovely people. Click here to view this spot bestads GLOBAL AWARDS - October
FROM BESTADSONTV
November 08, 2006 15:11 (Edited: February 17, 2023 05:19)
 The bestads Global Awards for October are now online. Click on awards in the menu at the top of the page or HERE Thanks to the Jury for the october Awards:[/b] Rossana Bardales - CD, Mother London Julian Watt - ECD Network BBDO, South Africa. Terrence Tan - CD, DDB Singapore Olivier Camensuli & Frédéric Royer - Senior creative team,Publicis Conseil, Paris Mark Collis - National Creative Director, Leo Burnett Sydney Chad Borlase & Gary Watson - ECDs, Bos Canada Richard Maddox - CD Colenso New Zealand Dylan Harrison & Feargal Ballance - CDs, Budweiser, DDB London Jeff Curry, Group Creative Director, Sr Partner Ogilvy & Mather North America, New York Guest comments for featured spot " 'Tis the season to be Gorgeou
GUEST COMMENTS
November 08, 2006 14:15 (Edited: February 17, 2023 05:19)
 Mother, David Lachapelle and Boots get together in a festive gangbang of turkey-fisting, naked sprout-peeling and ludicrously big hair. Some background from Damon Collins, Creative Director, Mother London. We worked with David LaChapelle to create something the viewer hadn't seen before, forcing them think differently about Boots. We weren't disappointed. David's perspective is unique. If God is in the detail, it is David who ensures that his beard is just the right shade of white and his robes are flowing just so. Every hair and brush-stroke of make-up had to be perfect. David's name can open amazing doors. We ended up shooting in Barcelona during New York fashion week and got incredible make-up artists, hair stylists and models who chose to work with him rather than do the shows out there. Imagine Andy Warhol, Elton John and Liberace all huddled round the monitor and you get an idea of what it's like being on set with him. Go to the main page or click here to view this spot Guest comments for featured spot "Taste it in this life"
GUEST COMMENTS
November 08, 2006 14:09 (Edited: February 17, 2023 05:19)
 From the creatives at Saatchi & Saatchi New Zealand... An old man gets hit by a bus and a bunch of animals commit suicide in the quest to become human again. Sounds easy enough right? So we thought, but when we really got into the making of this ad, the production got bigger and bigger. It was a pandoras box of possibility with a director who seemed willing to take on any challenge. For starters, we wanted it to feel like the ad was shot somewhere in Asia. When restricted to filming in Auckland, this is not an easy task. Thats where Jesse Warn, Film Construction and the folks at Digital Post started to get creative. Between some heavy art department work on Lorne Street and a slew of matte paintings, the opening scene was quickly transformed into an anonymous Asian backstreet. Additionally, the city below the birds nest was created almost entirely by DP and then merged together with a shot of the ground below. The next big task for Jesse was figuring out how best to tell this story. After a series of discussions we decided we should see all of the reincarnations from the wanderers point of view. We wanted the audience to take the journey with him from bird to fish to cat and back to human. We knew this would be difficult but with some serious forethought, it would be achievable. Real bird wings and cat paws were used to bring those characters to life. The fish was again created entirely by DP. The scariest part of the script was the panda. Obviously we couldnt drop a panda off a building. Instead a stunt man was used to get the right actions and then the Panda was tediously generated around that frame. To engage with Tigers elusive target audience the commercial was then hosted at tigerbeer.co.nz/tasteitinthislife and made available as an iPod or PSP download. This way the consumer could receive the ad on their terms and be reminded that if they didnt taste it in this life, they might come back as a fish in the next. Thanks again to the tireless work of DP and Film Construction. You deserve to be rewarded in this life. Go to the main page or click here to view this spot Guest comments for featured spot "Cops & Robbers"
GUEST COMMENTS
November 08, 2006 14:03 (Edited: February 17, 2023 05:19)
 a few words from the director, Garth Davis: Right from the beginning, I wanted to celebrate a very simple and human truth: That even as adults we never really lose this sense of playing, like we did as kids... And its this spirit of play, that I wanted to celebrate, which is a very simple and human thing... This of course contrasts the hugeness of the action, and makes this really special. Because there is a lot of honest detail in the performances, and the end is a simple revelation... Rather than a mindless display of action and stereotypes, and overt twists. In this you actually witness a real game between friends. Go to the main page or click here to view this spot Very clever stuff from RKCR/Y&R & RSA New virgin Altantic work from RKCR/Y&R London. Creative Commentary ------------------------------------ All shot in camera with specially designed moving sets to give the non-slickness and charm of reality rather than the slickness of post production. (and it works a treat. bestads) Click here to view this spot Time to look at a bit of SELF PROMO work ....
TV
November 08, 2006 08:33 (Edited: February 17, 2023 05:19)
 Brilliant stuff, from a few young guys who are ... "Three Legged Legs" ... Click here to view this spot  and this print work from Lowe MENA, United Arab Emirates: Click here to view this ad  copy.jpg "https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2006/Nov/tn_3985_LayoutIceCube(Programme) copy.jpg") then there's Grey Worldwide Hong Kong, looking for some new suits Click here to view this ad The Perlorian Brothers ... as amusing as everThe other Garmin spot from Fallon Minneapolis. "Shopping mall" is the other Garmin spot from Fallon Minneapolis & RSA Films. Click here to view this spot  Following on from all of last week's great Orange work ... (Sorry about the credits, we'll fill in the gaps when we find out who's who) Click here to view this spot Interesting new car spots from DDB Canada. Untitled, Toronto & DDB Canada's new Subaru work. Click here to view "Tornado"  Click here to view "Crazy"  From 303 Australia ... Ten Days at the Artrage Festival will give you sensory overload. Hence, multi-coloured paint bleeds out of everybodys' orifices. Click here to view this spot  and the print work ..... (you may notice similarities in the next ad. bestads wants to go on the record as believing that similar things crop up in different parts of the world at the same time. we see it all the time. We are DEFINITELY NOT saying one is a copy of another. All fine work.) Click here to view this ad  This print work just in from Hemisphère Droit, France. It's amazing how often this happens. Similar good ideas & themes popping up in different parts of the world. Nobody copied anyone else. It just happens. So, in the interest of fairness, we're putting both here in the news. Click here to view this ad AFFECT THE ECONOMY The journey of a design idea into making big money and affecting an entire economy. Click here to view this spot |
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