 |
GUEST JUDGE /BEST AD OF THE WEEK
Guest Judge: Andrea Siqueira, CCO / partner, AMPFY, São Paulo This week's guest judge is Andrea Siqueira, chief creative officer and partner at AMPFY in Brazil. Winner: Bonds 'Goodbye Friction' - Special. I don't know if I loved this film because I'm a fan of "The Bear", the famous Hulu cooking TV show or because I'm a fan of a fun, humorous, just-great-copy-TV-ad. Genius. READ MORE Guest Judge: Gabriel Schmitt, global CCO, Grey This week's guest judge is Gabriel Schmitt, global chief creative officer of Grey, based out of New York. Winner: Meat and Livestock Australia 'The Comments Section'. Ah, the irony of commenting on a film about online commentary. I love this one. Giving faces and a place to social media banter is a fun way to dramatize a cultural observation. READ MORE Guest Judge: Ricardo Wolff, ECD, Innocean Berlin
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 16, 2024 13:13 (Edited: December 17, 2024 00:13)
 This week's guest judge is Ricardo Wolff, Executive Creative Director, Innocean Berlin. Favorite: Toyota's 'Naughty List'. Here's to a Christmas spot with humor. A story portraying a kid's misbehaviors instead of platonic friendships with inanimate objects to the sound of tear-jerking piano. Please note: This is the final review for 2024. The first review for 2025 kicks off on Monday, January 13 so make sure you have uploaded your work before then to be considered for the first round of judging next year. READ MORE Guest Judge: Mel Routhier, global CCO Health & Wellness, VML
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 09, 2024 19:39 (Edited: December 10, 2024 06:39)
![https://www.bestadsontv.com/news/upload/Mel_05[1].jpg](https://www.bestadsontv.com/news/upload/Mel_05[1].jpg "https://www.bestadsontv.com/news/upload/Mel_05[1].jpg") This week's guest judge is Mel Routhier, Global CCO, Health & Wellness, VML, Chicago. Winner: World Of Tanks 'Holiday Ops'. I'm not going to lie, I saw the 6:00 timestamp on this film before I watched it and groaned a little inside. It's the long-format version of "long-format". And yet... it's worth all 6 minutes (and precisely 2 seconds) of your time. READ MORE Guest Judge: Bas Korsten, Global CCO, Innovation, VML
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 02, 2024 14:03 (Edited: December 03, 2024 01:03)
 This week's guest judge is Bas Korsten, global CCO, innovation and EMEA CCO at VML, based out of Amsterdam. Winner: Waitrose 'Sweet Suspicion'. It's Christmas. The unofficial world championship of advertising in the UK. The bar is high. What do you do? You surf the wave of Whodunnit's and create a mystery that can be solved in under 60 seconds. READ MORE Guest Judge: Robin Fitzgerald, CCO/Chairperson, BBDO, Atlanta
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 25, 2024 18:39 (Edited: November 26, 2024 05:39)
 This week's guest judge is Robin Fitzgerald, chief creative officer and chairperson, BBDO, Atlanta. Best: Apple Pay 'One Track Mind'. This spot is called One Track Mind, but the creators' brains actually thought about everything when making this beauty. Casting: love this woman. She's deliciously content in her cozy collection room, where all money has obviously been spent on the massive curio cabinet and every meticulously purchased item within it. READ MORE Guest Judge: Rafael Pitanguy, deputy global CCO, VML, NY
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 18, 2024 19:23 (Edited: November 19, 2024 06:23)
 This week's guest judge is Rafael Pitanguy, deputy global CCO at VML and creative lead for The Coca-Cola Company, based out of New York. Winner: Tonal 'Power Progress'. Some great TV spots in this batch, especially when considering craft, storytelling, and the use of music. I ultimately chose Tonal because of its bravery. READ MORE Guest Judge: Nicola Wood, ECD, Ogilvy UK
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 11, 2024 14:15 (Edited: November 12, 2024 01:15)
 This week's guest judge is Nicola Wood, executive creative director at Ogilvy, UK. Winner: Sainsbury's 'BFG and Sophie'. As a child of the 80's, Roald Dahl books littered my bedroom floor, read from cover to cover on repeat, with The Witches and The BFG being my favourite two. READ MORE Guest Judge: Pablo Naval, ECD, Havas HOY, Mexico City
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 04, 2024 14:54 (Edited: November 05, 2024 01:54)
 This week's guest judge is Pablo Naval, executive creative director, Havas HOY, Mexico City. Winner: Tile by Life360 "Coffin". Humor is back, and Life360 deserves praise for choosing comedy to launch this new product instead of going with a more predictable narrative. Don't miss the other two spots in the campaign: they're genuinely funny. Definitely best work of the week. READ MORE Guest Judge: Damisa Ongsiriwattana, co-founder/CCO, SOUR Bangkok This week's guest judge is Damisa Ongsiriwattana, co-founder and chief creative officer at SOUR Bangkok, Thailand. Favourite: Fiverr 'Nobody Cares - The Musical'. The campaign's message - 'Nobody cares that you used AI, they only care about the results' - is smart, fresh, insightful, and highly relevant to many industries today. The choice to execute this through an entertaining musical, blending memes and generative AI elements, is an excellent craft of storytelling and emotion. READ MORE Guest Judge: Mohammad Akrum Hossain, ECD, Asiatic & The Network This week's guest judge is Mohammad Akrum Hossain, executive creative director at Asiatic & The Network, in Dhaka, Bangladesh. Winner: Nike 'Stairs'. I pick this as the top because I relate to it very much. It reminds of me the pain I had to go through to achieve everything I did so far, how the journey to win is one that is very hard, regardless of the outcome. READ MORE Guest Judge: Roisin Keown, Founder/ECD, The Brill Building This week's guest judge is Roisin Keown, founder and executive creative director of The Brill Building, Ireland.I hate the judges who rain on everyone's parade but there were a couple of lean categories. Interactive and activations are my interest anyway - anything with real world impact that would interest people outside of our ad-land bubble and the interactive category delivered best this week. READ MORE Guest Judge: Seamus Higgins, CCO, R/GA, Australia This week's guest judge is Seamus Higgins, chief creative officer at R/GA Australia. Winner: Virgin | Made By Dyslexia 'DyslexicU'. It's very hard to judge this piece of work purely as a film, because what it represents feels so important. So I'm not going to. The world needs more neurodiverse thinkers to be recognised, empowered and valued. I love this ambition. READ MORE Guest Judge: Katyana O'Neill, Associate CD, Johannes Leonardo
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 30, 2024 17:16 (Edited: October 01, 2024 03:16)
 This week's guest judge is Katyana O'Neill, associate creative director at Johannes Leonardo, New York. Winner: Meridian Bank 'World of Numbers'. A visual treat. We've seen banks play in this space, but the direction and tone of this one felt fresh to me. READ MORE Guest Judge: Rich Levy, CCO, Klick Health, New York
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 23, 2024 18:58 (Edited: September 24, 2024 04:58)
 This week's guest judge is Rich Levy, chief creative officer, Klick Health, New York. One NZ 'Finding Jade' - FCB New Zealand. From the first line, I was hooked. I wanted to know what happened. I wanted to know the ending. And I yelled at my screen when I realized there would be a second part. READ MORE Guest Judge: Lavinia Francia, ECD, Ogilvy, Italy
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 16, 2024 18:09 (Edited: September 17, 2024 04:09)
 This week's guest judge is Lavinia Francia, executive creative director at Ogilvy Italy. Winner: John Lewis 'The Home Dialogues'. I like seeing fun ads that poke fun at our daily, dull lives. This collection of idents just makes fun of all the ways we interact with our home furniture and accessories. READ MORE Guest Judge: Tolga Büyükdoganay, CCO, Ogilvy Amsterdam
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 09, 2024 15:37 (Edited: September 10, 2024 01:37)
 This week's guest judge is Tolga Buyukdoganay, chief creative officer at Ogilvy Amsterdam. Winner: For me, the Walrus of Virgin Media is smooth. Great choice of music, a great boat, and an even greater character: a Walrus. Fantastic VFX and supporting actors all around. A pleasure to watch, and it delivers the message 'smoothly.' A home run for me. Applause to everyone involved. READ MORE Guest Judge: Genevieve Hoey, Global CD, the LEGO Group, Denmark
GUEST JUDGE /BEST AD OF THE WEEK
September 02, 2024 09:33 (Edited: September 02, 2024 19:33)
 This week's guest judge is Genevieve Hoey, global creative director at the LEGO Group, Denmark. Favourite: Mor Koo Kids 'Better Ask More Koo Kids'. Is Thailand the last bastion of entertaining, unpredictable ads? Do they have less research? Braver clients? Free beers on set? Who knows. But it's working. READ MORE Guest Judge: Jack Christensen, Global CD, LePub, Milan This week's guest judge is Jack Christensen, global creative director, LePub, Milan. Winner: Palliative Care Queensland 'The Cassette'. I really enjoyed this approach to talking about a tricky subject. It can be tempting to overly tug at people's heart strings with this kind of thing, but the use of stop-motion animation to drive the humour helped strike the right balance and really made me feel better about death, so I guess the ad achieved what it set out to do. READ MORE Guest Judge: Allison Pierce, CCO, VML, Kansas City![https://www.bestadsontv.com/news/upload/Allison_Pierce_Headshot[1667].jpg](https://www.bestadsontv.com/news/upload/Allison_Pierce_Headshot[1667].jpg "https://www.bestadsontv.com/news/upload/Allison_Pierce_Headshot[1667].jpg") This week's guest judge is Allison Pierce, chief creative officer, VML, Kansas City. Ok, I'm starting with Interactive because I feel like that was some of the best work I saw today. Winner: Axis Bank 'Sanskrit Password'. I love ideas that can solve two problems at once, and this one did just that. READ MORE Guest Judges: Alex Little + Karsten Jurkschat, Tall Poppy, NYC.jpg "https://www.bestadsontv.com/news/upload/TP 2 (1).jpg") This week's guest judges are Alex Little and Karsten Jurkschat, founders, Tall Poppy, New York. Winner: 2degrees 'Dinghy'. It's bloody hard to sell invisible things. We've worked for all the major networks in the US and hit our fair share of conceptual walls. Hats off to the team on this one for striking that razor thin balance of demonstrating a serious network test while also keeping it super light, super simple and super memorable. READ MORE Guest Judge: Gabriela Lungu, ECD at Publicis, UK This week's guest judge is Gabriela Lungu, executive creative director at Publicis UK and founder of WINGS Creative Leadership Lab. Winner: Bodyform/Libresse 'Never Just a Period'. My gut... I mean my womb tells me there's not a woman or person with periods out there who doesn't resonate with this ad, so I obviously do too. READ MORE Guest Judge: Michael Aimette, CCO, FCB New York This week's guest judge is Michael Aimette, chief creative officer at FCB New York. Winner: Apple 'The Underdogs - OOO'. Damn you, Bestads! I swore I'd do my best to celebrate an undiscovered gem of a TV spot from a cool, under-the-radar brand that deserves its moment in the sun, and look at that, 3 of the 6 great spots on this list are from Nike or Apple. READ MORE Guest Judge: Julie Matheny, Group CD, TBWA\Media Arts Lab, UK This week's guest judge is Julie Matheny, group creative director at TBWA Media Arts Lab, UK, Apple's bespoke agency. 1st place: KFC Thailand 'Uncle KFC's Rice Bowls'. An ad about a couple deciding what to eat for dinner, taken to a strange, strange place. It's so imaginative in the most unexpected way, combining surreal twists/turns with relatable dialogue and familiar relationship dynamics. READ MORE Guest Judge: Harsh Kapadia, EVP, CCO, MRM, New York This week's guest judge is Harsh Kapadia, EVP, chief creative officer, MRM New York. Winner: AAMI 'When Our Athletes Are In The Making'. With a household of little athletes I completely relate to this. I never know when my TV is going to get knocked by a football or a cartwheel might bring down something precious. But telling my kids no is not an option coz you want them to be kids as well. READ MORE Guest Judge: Juliana Cobb, head of creative, 72andSunny, NYC This week's guest judge is Juliana Cobb, head of creative at 72andSunny, New York. Winner: Visit Oslo 'Is It Even A City'. What a coup to take such an opposite approach to selling people on the appeal of a city by giving it a spokesperson that's sh*tting on it at every turn, YET STILL MAKING YOU WANT TO GO. READ MORE Guest Judge: Jim Curtis, EVP, Global ECD, McCann Worldgroup, NYC This week's guest judge is Jim Curtis, EVP, global executive creative director at McCann Worldgroup, New York. Favorite: Orange 'Cybersecure'. Yes, it's a bit too long, but I'm sure all the cutdowns would be equally as effective. Great performances and the production values fit the concept well. READ MORE Guest Judge: Regan Grafton, chief tinker/co-founder, Thinkerbell.jpg "https://www.bestadsontv.com/news/upload/Thinkerbell-19Jan23-048-crop-scaled (1).jpg") This week's guest judge is Regan Grafton, chief tinker and co-founder at Thinkerbell, Aotearoa. Winner: KFC UK & Ireland 'Believe in Chicken'. To be honest, I'm usually not a fan of dancing. Whether it's line dancing, River-dance or dancing ads. However, KFC's 'Believe in Chicken' dives headfirst into this genre with impressive craftsmanship, resulting in an intriguing and surprisingly watchable spot. READ MORE Guest Judge: Luciana Cani, ECD, AKQA, Portland This week's guest judge is Luciana Cani, executive creative director at AKQA Portland. Winner: Citroen 'Eat the rich'. I like how the paradigm shift - democratizing electric cars - is conveyed through a single, simple message and represented in such a powerful, cinematic way. While the commercial features all the typical elements of a car ad, dynamic car action paired with memorable music, it keeps us entertained every second. READ MORE Guest Judge: Andy Jex, CCO, TBWA\London This week's guest judge is Andy Jex, chief creative officer at TBWA London. Winner: Clash of Clans 'Unavailable Players'. I love Haaland taking over as the Barbarian King in Clash of Clans. It's a great idea and a fresh, modern way of doing partnerships. This is an idea about the players that haven't been chosen to be in the game. READ MORE Guest Judge: Lisa Bright, CCO, Ogilvy California This week's guest judge is Lisa Bright, chief creative officer at Ogilvy California. Winner: Tiguan 'Unhappy Campers'. This made me laugh. And I love to laugh. So I loved this. What a refreshingly honest take in a category where we usually only see unrealistic versions of the experience. Loved the casting, the simplicity of the storytelling and the sweet moment in the end. READ MORE Guest Judge: Nick Hulley, joint-CCO, AMV BBDO, London This week's guest judge is Nick Hulley, joint-chief creative officer at AMV BBDO, London. Apple seems to be following a very simple formula at the moment. One product, one feature, one ad. It's leading to a golden run of very memorable work. This week's winner Find Your Friend is a worthy entry into this body of work. READ MORE Guest Judge: Lisa Fedyszyn, CCO, Special, New Zealand This week's guest judge is Lisa Fedyszyn, chief creative officer at Special, New Zealand Aotearoa. Winner: Speedo 'Go Full Speedo'. This has done what is so, so hard to do: They've created a cracking and catchy original song for an ad. On top of that they've made Speedos cool. READ MORE Guest Judge: Steve Cochran, CCO, Saatchi & Saatchi, NZ This week's guest judge is Steve Cochran, chief creative officer at Saatchi & Saatchi, New Zealand. Winner: LYNX 'Robbery'. It's stupid from the first scene and doesn't let up till the last. And that makes it clever enough to take out first place for me. READ MORE Guest Judge: Susan Credle, chair, FCB + creative advisor, IPG This week's guest judge is Susan Credle, chair at FCB Global and creative advisor of IPG, based out of New York. Winner: Plenty 'Vow to Clean'. My husband and I see a couple's therapist. Over the years we have been learning about acts of service as a language of love. "Vow to Clean" resonates with me. As ridiculous as the marriage vows in this piece sound at first, after 34 years of marriage, I can attest this is an authentic language of love. READ MORE Guest Judge: Joel Holtby, co-founder/co-CCO, Courage, Canada This week's guest judge is Joel Holtby, co-founder and co-chief creative officer at Courage, Canada. Winner: Cred 'Rajamouli vs Warner'. Very funny, watched it a few times and only got funnier. READ MORE Guest Judge: Justine Armour, CCO/Partner, FIG, New York
GUEST JUDGE /BEST AD OF THE WEEK
April 15, 2024 12:49 (Edited: April 15, 2024 22:49)
 This week's guest judge is Justine Armour, chief creative officer and partner at FIG, New York. Winner: Bring 'Sabotage'. This sweet short film for Norwegian courier company Bring asks and delightfully answers the question: what's the downside of having your packages reliably and consistently delivered? READ MORE Guest Judge: Brendan Hoffmann, ECD, Joe Public, Cape Town This week's guest judge is Brendan Hoffmann, executive creative director at Joe Public, Cape Town. Winner: Pepperstone 'Don't be fine with it'. I'm a sucker for great insights and the idea of people getting stuck using the same-old trading platform and convincing themselves that they're fine with it is a winner. READ MORE Guest Judge: Jenny Glover, CCO, Zulu Alpha Kilo, Toronto This week's guest judge is Jenny Glover, chief creative officer at Zulu Alpha Kilo, Toronto. Winner: KFC 'Who's cutting onions'. I ummed and ahhed a fair bit over the TV winner but ultimately decided to go for this simply told, singular idea. In contrast to some of the other contenders in this category, who could've benefitted from shorter edits, this spot does everything it needs to do and then gets the hell out. READ MORE Guest Judge: Russell Ramsey, ECD, Pulse Creative, London This week's guest judge is Russell Ramsey, executive creative director of Pulse Creative London, part of The&Partnership. Favourite: Zijkant 'Equal pay day'. Based on a really good insight that men hate being asked how much they earn. In fact they'd rather put their hand in a deep fat fryer than answer it. This film pulls no punches and will have you grimacing and hiding behind your pillow as well as laughing. READ MORE |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
