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GUEST JUDGE /BEST AD OF THE WEEK
Guest Judges: Alex Little + Karsten Jurkschat, Tall Poppy, NYC.jpg "https://www.bestadsontv.com/news/upload/TP 2 (1).jpg") This week's guest judges are Alex Little and Karsten Jurkschat, founders, Tall Poppy, New York. Winner: 2degrees 'Dinghy'. It's bloody hard to sell invisible things. We've worked for all the major networks in the US and hit our fair share of conceptual walls. Hats off to the team on this one for striking that razor thin balance of demonstrating a serious network test while also keeping it super light, super simple and super memorable. READ MORE Guest Judge: Gabriela Lungu, ECD at Publicis, UK This week's guest judge is Gabriela Lungu, executive creative director at Publicis UK and founder of WINGS Creative Leadership Lab. Winner: Bodyform/Libresse 'Never Just a Period'. My gut... I mean my womb tells me there's not a woman or person with periods out there who doesn't resonate with this ad, so I obviously do too. READ MORE Guest Judge: Michael Aimette, CCO, FCB New York This week's guest judge is Michael Aimette, chief creative officer at FCB New York. Winner: Apple 'The Underdogs - OOO'. Damn you, Bestads! I swore I'd do my best to celebrate an undiscovered gem of a TV spot from a cool, under-the-radar brand that deserves its moment in the sun, and look at that, 3 of the 6 great spots on this list are from Nike or Apple. READ MORE Guest Judge: Julie Matheny, Group CD, TBWA\Media Arts Lab, UK This week's guest judge is Julie Matheny, group creative director at TBWA Media Arts Lab, UK, Apple's bespoke agency. 1st place: KFC Thailand 'Uncle KFC's Rice Bowls'. An ad about a couple deciding what to eat for dinner, taken to a strange, strange place. It's so imaginative in the most unexpected way, combining surreal twists/turns with relatable dialogue and familiar relationship dynamics. READ MORE Guest Judge: Harsh Kapadia, EVP, CCO, MRM, New York This week's guest judge is Harsh Kapadia, EVP, chief creative officer, MRM New York. Winner: AAMI 'When Our Athletes Are In The Making'. With a household of little athletes I completely relate to this. I never know when my TV is going to get knocked by a football or a cartwheel might bring down something precious. But telling my kids no is not an option coz you want them to be kids as well. READ MORE Guest Judge: Juliana Cobb, head of creative, 72andSunny, NYC This week's guest judge is Juliana Cobb, head of creative at 72andSunny, New York. Winner: Visit Oslo 'Is It Even A City'. What a coup to take such an opposite approach to selling people on the appeal of a city by giving it a spokesperson that's sh*tting on it at every turn, YET STILL MAKING YOU WANT TO GO. READ MORE Guest Judge: Jim Curtis, EVP, Global ECD, McCann Worldgroup, NYC This week's guest judge is Jim Curtis, EVP, global executive creative director at McCann Worldgroup, New York. Favorite: Orange 'Cybersecure'. Yes, it's a bit too long, but I'm sure all the cutdowns would be equally as effective. Great performances and the production values fit the concept well. READ MORE Guest Judge: Regan Grafton, chief tinker/co-founder, Thinkerbell.jpg "https://www.bestadsontv.com/news/upload/Thinkerbell-19Jan23-048-crop-scaled (1).jpg") This week's guest judge is Regan Grafton, chief tinker and co-founder at Thinkerbell, Aotearoa. Winner: KFC UK & Ireland 'Believe in Chicken'. To be honest, I'm usually not a fan of dancing. Whether it's line dancing, River-dance or dancing ads. However, KFC's 'Believe in Chicken' dives headfirst into this genre with impressive craftsmanship, resulting in an intriguing and surprisingly watchable spot. READ MORE Guest Judge: Luciana Cani, ECD, AKQA, Portland This week's guest judge is Luciana Cani, executive creative director at AKQA Portland. Winner: Citroen 'Eat the rich'. I like how the paradigm shift - democratizing electric cars - is conveyed through a single, simple message and represented in such a powerful, cinematic way. While the commercial features all the typical elements of a car ad, dynamic car action paired with memorable music, it keeps us entertained every second. READ MORE Guest Judge: Andy Jex, CCO, TBWA\London This week's guest judge is Andy Jex, chief creative officer at TBWA London. Winner: Clash of Clans 'Unavailable Players'. I love Haaland taking over as the Barbarian King in Clash of Clans. It's a great idea and a fresh, modern way of doing partnerships. This is an idea about the players that haven't been chosen to be in the game. READ MORE Guest Judge: Lisa Bright, CCO, Ogilvy California This week's guest judge is Lisa Bright, chief creative officer at Ogilvy California. Winner: Tiguan 'Unhappy Campers'. This made me laugh. And I love to laugh. So I loved this. What a refreshingly honest take in a category where we usually only see unrealistic versions of the experience. Loved the casting, the simplicity of the storytelling and the sweet moment in the end. READ MORE Guest Judge: Nick Hulley, joint-CCO, AMV BBDO, London This week's guest judge is Nick Hulley, joint-chief creative officer at AMV BBDO, London. Apple seems to be following a very simple formula at the moment. One product, one feature, one ad. It's leading to a golden run of very memorable work. This week's winner Find Your Friend is a worthy entry into this body of work. READ MORE Guest Judge: Lisa Fedyszyn, CCO, Special, New Zealand This week's guest judge is Lisa Fedyszyn, chief creative officer at Special, New Zealand Aotearoa. Winner: Speedo 'Go Full Speedo'. This has done what is so, so hard to do: They've created a cracking and catchy original song for an ad. On top of that they've made Speedos cool. READ MORE Guest Judge: Steve Cochran, CCO, Saatchi & Saatchi, NZ This week's guest judge is Steve Cochran, chief creative officer at Saatchi & Saatchi, New Zealand. Winner: LYNX 'Robbery'. It's stupid from the first scene and doesn't let up till the last. And that makes it clever enough to take out first place for me. READ MORE Guest Judge: Susan Credle, chair, FCB + creative advisor, IPG This week's guest judge is Susan Credle, chair at FCB Global and creative advisor of IPG, based out of New York. Winner: Plenty 'Vow to Clean'. My husband and I see a couple's therapist. Over the years we have been learning about acts of service as a language of love. "Vow to Clean" resonates with me. As ridiculous as the marriage vows in this piece sound at first, after 34 years of marriage, I can attest this is an authentic language of love. READ MORE Guest Judge: Joel Holtby, co-founder/co-CCO, Courage, Canada This week's guest judge is Joel Holtby, co-founder and co-chief creative officer at Courage, Canada. Winner: Cred 'Rajamouli vs Warner'. Very funny, watched it a few times and only got funnier. READ MORE Guest Judge: Justine Armour, CCO/Partner, FIG, New York
GUEST JUDGE /BEST AD OF THE WEEK
April 15, 2024 11:49 (Edited: April 15, 2024 21:49)
 This week's guest judge is Justine Armour, chief creative officer and partner at FIG, New York. Winner: Bring 'Sabotage'. This sweet short film for Norwegian courier company Bring asks and delightfully answers the question: what's the downside of having your packages reliably and consistently delivered? READ MORE Guest Judge: Brendan Hoffmann, ECD, Joe Public, Cape Town This week's guest judge is Brendan Hoffmann, executive creative director at Joe Public, Cape Town. Winner: Pepperstone 'Don't be fine with it'. I'm a sucker for great insights and the idea of people getting stuck using the same-old trading platform and convincing themselves that they're fine with it is a winner. READ MORE Guest Judge: Jenny Glover, CCO, Zulu Alpha Kilo, Toronto This week's guest judge is Jenny Glover, chief creative officer at Zulu Alpha Kilo, Toronto. Winner: KFC 'Who's cutting onions'. I ummed and ahhed a fair bit over the TV winner but ultimately decided to go for this simply told, singular idea. In contrast to some of the other contenders in this category, who could've benefitted from shorter edits, this spot does everything it needs to do and then gets the hell out. READ MORE Guest Judge: Russell Ramsey, ECD, Pulse Creative, London This week's guest judge is Russell Ramsey, executive creative director of Pulse Creative London, part of The&Partnership. Favourite: Zijkant 'Equal pay day'. Based on a really good insight that men hate being asked how much they earn. In fact they'd rather put their hand in a deep fat fryer than answer it. This film pulls no punches and will have you grimacing and hiding behind your pillow as well as laughing. READ MORE Guest Judge: Leisa Wall, chief creative officer, FCB Aotearoa This week's guest judge is Leisa Wall, chief creative officer at FCB Aotearoa. Winner: KIA 'KIA's Getting a Ute'. It was a lean week for classic TV but I'm giving it to best use of multiple retired sports dudes in an ad that could be a beer ad but is actually a car ad for Kia. READ MORE Guest Judge: Pete Boonyanate, CCO, BBDO Bangkok This week's guest judge is Pete Boonyanate, chief creative officer at BBDO Bangkok. Winner: The Gas Leaks Project 'Hot & Toxic'. I'm very impressed with this work; it's quite bold but well-directed. The way the PSA message about fossil fuels is turned into a spoof of a reality show is simply brilliant. READ MORE Guest Judge: Tim Gordon, CCO and partner, Zulu Alpha Kilo, NYC This week's guest judge is Tim Gordon, chief creative officer and partner at Zulu Alpha Kilo, New York. Winner: Stok'd 'Cliffside Bookstore'. I am a sucker for clever advertising and this one certainly fits the bill. While everyone might not get the context right away, once you know that in Canada there are tight restrictions on how to market cannabis shops this campaign becomes wonderfully inventive. READ MORE Guest Judge: Pancho González, co-founder/CCO, Inbrax, Chile
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 27, 2024 15:32 (Edited: February 28, 2024 02:32)
 This week's guest judge is Pancho Gonzalez, co-founder and chief creative officer at Inbrax, Santiago, Chile. Favorite: Magnum 'Find Your Summer' by LOLA MullenLowe Madrid. This spot stands apart from the rest, the art direction is a work of art. It generates a very surprising narrative around sunlight, this narrative closes at the end of the piece with the tag line "Find your summer" and the Magnum brand stayed in my head. READ MORE Guest Judge: Tseliso Rangaka, CCO, FCB, South Africa
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 19, 2024 16:16 (Edited: February 20, 2024 03:16)
 This week's guest judge is Tseliso Rangaka, chief creative officer at FCB, South Africa. Winner: DoorDash 'Flowers Are for Every Valentine'. First, I love the insight. It makes one want to question why that is the case. That's usually a good sign. It's also a great strategy to almost double the DoorDash target consumer base for flowers. READ MORE Guest Judge: Laura Rogers, ECD, AMV BBDO, London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 12, 2024 17:24 (Edited: February 13, 2024 04:24)
 This week's guest judge is Laura Rogers, executive creative director at AMV BBDO, London. Lucky me to get to review film the week after the Superbowl! There's tough competition in this week's entries, but for me the clear winner is Squarespace. The aliens are coming, but we're too distracted by our phones to notice. I love that we can all relate to being both the humans and the aliens in this story. And when your ad is not only directed by Martin Scorsese but has a cameo by the man himself, well that's a winner. READ MORE Guest Judge: Daniela De Seta, creative director, BETC Paris
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 05, 2024 11:47 (Edited: February 05, 2024 22:47)
 This week's guest judge is Daniela De Seta, creative director at BETC Paris. Winner: Paramount 'Hail Arnold'. A great piece that inspires laughter and stands out among the rest of this week. This Paramount commercial reminds us that making people laugh is one of the hardest emotions to achieve in our industry. READ MORE Guest Judge: Vince McSweeney, CCO, McCann Central, UK This week's guest judge is Vince McSweeney, chief creative officer, McCann Central, UK. Winner: MTN 'Big Things'. This spot had me smiling from the very start. The cheeky look on the little girl's face as she dials the random mobile number sets up the following mayhem perfectly. READ MORE Guest Judge: Paul Reardon, CCO, TBWA Melbourne + Adelaide This week's guest judge is Paul Reardon, chief creative officer for TBWA Melbourne, TBWA Adelaide and Sustain by TBWA. Winner: ABC iview 'A Jest, Surely'. "Always Free. Always Entertaining." It's a great line for the ABC. Hard to argue against. This spot was well written, well cast, and true to the line. READ MORE Guest Judge: Emir Shafri, CCO, Publicis Groupe Malaysia This week's guest judge is Emir Shafri, chief creative officer at Publicis Groupe Malaysia. Winner: Native 'The Return'. If you've ever worked on a personal care brand, chances are you would've come across a similar "tell them it's long-lasting" brief (cue shot of love interest doing a double take after catching a refreshing whiff of our hero, despite a day of sweaty sports). READ MORE Guest Judge: Mauricio Sanchez, group CD, Grey, Mexico This week's guest judge is Mauricio 'Micho' Sanchez, group creative director at Grey, Mexico. Winner: World Of Tanks 'Holiday Ops!'. Simply, a nice short to watch with well told storytelling. Wargaming does it again, this time with beloved star Vinnie Jones, taking the risk of telling a Christmas story that is not the typical one. READ MORE Guest Judge: Cristiano Tonnarelli, group CD, Ogilvy Singapore
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 18, 2023 10:09 (Edited: December 18, 2023 21:09)
 This week's guest judge is Cristiano Tonnarelli, group creative director, Ogilvy, Singapore. Winner: PERIOD. 'Crampus'. As an Italian guy, during my life I've been exposed to hundreds of Santa Claus videos for Xmas. Many of them follow the usual cliche, while the most interesting ones are usually the ones that turn roles, characters, behaviours: bad Santa, young Santa, black Santa, etc. I confess I've never seen a Period Santa. READ MORE Guest Judge: Samira Ansari, CCO, Ogilvy, New York
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 11, 2023 17:14 (Edited: December 12, 2023 04:14)
 This week's guest judge is Samira Ansari, chief creative officer at Ogilvy, New York. Winner: SickKids Foundation 'Donate to SickKids 2023'. Can Ryan Reynolds put a foot wrong? Not in my world. What a hopeful way to talk about sick children. I love the idea of sick kids being pricks. READ MORE Guest Judge: Georgina Hofmann, freelance CD, Strawberry Frog NY
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 04, 2023 12:05 (Edited: December 04, 2023 23:05)
 This week's guest judge is Georgina Hofmann, freelance creative director at Strawberry Frog, New York. Winner: Big Save Furniture 'Prices That Make Sense'. This spot proves humor is still alive and well in advertising. Honestly, it's nice to laugh out loud at a spot again. A strong strategy lets this execution wander into irreverence and entertainment - making butter never seem so desirable, until it's not. READ MORE Guest Judges: Amy Cheng + Oliver Davis, CDs, Edelman, Hong Kong
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 27, 2023 12:32 (Edited: November 27, 2023 23:32)
 This week's guest judges are Amy Cheng and Oliver Davis, creative directors at Edelman, Hong Kong. First up, TELEVISION: Overall Winner: Garnacho's 'Overhead Kick'. I need a job number for this. It isn't part of the "Best Six" ads we are judging, but today we have collectively watched it at least 73 times (Oliver watched it 73 times, Amy doesn't care) and it's 10 seconds of TV which will add millions to the Garnacho brand - well done to whoever scripted that. READ MORE Guest Judge: Christian Buer, ECD, GUT Toronto
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 20, 2023 16:10 (Edited: November 21, 2023 03:10)
 This week's guest judge is Christian Buer, executive creative director at GUT Toronto. Winner: Aldi 'Go Big on the Little Things'. When it comes to the Holiday season, I have to admit, I was easily won over by this work from Aldi. I am a devout lover of all things side dishes, anything musical, and personified food. I also love an ad that lets us all just smile and have a laugh. READ MORE Guest Judge: Cyril Louis, ECD, Le Pub APAC, Singapore
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 13, 2023 10:12 (Edited: November 13, 2023 21:12)
 This week's guest judge is Cyril Louis, executive creative director, Le Pub APAC, Singapore. Winner: Coca-Cola 'The World Needs More Santas'. We are well into the Christmas season, and obviously, I could not avoid picking a good, cheesy, heartwarming Xmas advert. Coke always deliver epicness and meaningfulness. In a world saturated by sad news, a message like "The World Needs More Santas" is welcome. The use of multiple Santas and the truck makes it unmistakable Coke. READ MORE Guest Judge: Alex Goldberg, creative partner, Ogilvy Cape Town This week's guest judge is Alex Goldberg, creative partner at Ogilvy Cape Town. Top pick: Sydney Opera House 'Play It Safe'. Hard to capture the spectacular history of something as iconic as the Sydney Opera House, but this piece does it justice. Grand in production, beautifully executed, and a true celebration of every act that has taken the stage. Take a bow. READ MORE Guest Judge: Mark Hendy, ECD, Heimat TBWA, Germany This week's guest judge is Mark Hendy, executive creative director, Heimat TBWA, Germany. Halloween is upon us and what can be more blood curdling after a long Monday at the office than sitting down to judge this week's best ads. READ MORE Guest Judge: Rich Denney, co-CCO, St Luke's, London This week's guest judge is Rich Denney, co-chief creative officer at St Luke's London. So my winner this week is going to be LEAP 'Take The Leap'. It would have been easy to go down the route of creating a film showing the serious side of the effects of farmed fish, but if you have something big to say don't just shout about it, sing it instead and using Big Mouth Billy Bass to do it is enjoyable and, more importantly, likely to be memorable too. READ MORE |
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