BEST TV
Winner: John Lewis '
Tableau'. This ad went all in on the 100 thing. A 100 second ad, shot at 100 frames per second, featuring 100 actors, 100 products, and 100 moments, to celebrate 100 years of Britain's favourite Department Store. I'm a sucker for a film that warrants repeat viewing and this one certainly does that. You can see the care and attention Kim Gehrig has poured into it.
Runner Up: Virgin Media O2 '
Trunk Trucker'. The act of joyriding should never be condoned, but I'll turn a blind eye in the case of an elephant masterfully operating a gear shift while blaring out eighties synthpop.
BEST PRINT
Winner: Lacoste '
From a Crocodile to the Goat'. Beautifully simple print to pay tribute to quite possibly the greatest tennis player of all time. No need for the full logo, the crocodile says it all. Striking and graphic.
Runner Up: Governo De Goias '
Wildfires Education'. Worthy runner up that cleverly highlights the urgency and consequence of wildfires due to the use of matches. I like to imagine trained termites nibbling away at the match to sculpt the people, but I'm sure more modern methods were used.
BEST OUTDOOR 
Winner: Hell Pizza '
Doobious Hydroponic'. A pizza that gets you high whilst simultaneously curing the munchies. Two birds, one stone(d). Although sadly this isn't quite the case. These cheeky scamps are just pretending it's topped with the wacky baccy when really, it's herbs of an entirely different nature, sage and oregano. Nevertheless, a fun idea to spark some healthy debate around the use of Cannabis.
No runner up.
BEST INTERACTIVE
Winner: The Salvation Army '
Behind The Label'. A smart idea that flips the script on clothing donations to highlight the hidden cost of fast fashion. Thought-provoking, impactful, and with zero media spend, it's thrifty too.
Runner Up: Asics '
The Undropped Kit'. A lovely initiative encouraging girls to continue playing sports. As a Mum to two girls myself, this struck a chord. At six and ten, they still love being active, and I hope that continues well into adulthood. The benefit sport brings - confidence, resilience, joy - are hard to put into words but truly lasting.
This week's guest judge is
Helen Rhodes, Chief Creative Officer, Grey, London.
Helen Rhodes is an award-winning creative leader with a track record of delivering standout work for some of the world's biggest brands.
At Wieden+Kennedy Portland, she helped drive the agency to AdWeek and Ad Age Agency of the Year, creating celebrated campaigns for KFC, Samsung, and TurboTax. As ECD of BBC Creative, she led multi-award-winning work including the Dracula special-build and the
BAFTA-winning Tokyo 2020 Olympics campaign.
While ECD at BBH London, her teams produced acclaimed work for Netflix, Burger King, Tesco, Barclays, Candy Crush, and more. She also founded The Barn, a creative training programme focused on opening up the industry to a broader, more diverse range of talent.
Now CCO at Grey London, Helen continues to push for bold, inclusive, and culture-shaping ideas.
