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Seen and noted
 Marca Peru's 'Intercambiados' is a new multi-part campaign via FCB Mayo, Mexico, that exchanges six Peruvians from different cultural backgrounds, three famous and three unknown (a top comedian and a local weaver, for example) in order to show the power of putting yourself in another person's shoes. As these individuals change places, they learn to understand and value one another's points-of-view, in order to forge a more unified country and community.VIEW THE SPOT  In cities headed towards overpopulation, cars are the enemy â and buses the best passenger transport solution ready to put into operation right now. Because the cities' environmental problems are not just due to emissions, but just as much to lack of space. Space that is needed for more than work and sleep space for living. With this film, we at Uncle Unicorn, together with Scania, wanted to make the decision-makers see the big picture perspective at the same time as making the future of urban transport more relatable and easier to understand for the public. VIEW THE SPOT  When we at Uncle Unicorn were asked by Sveriges Radio (Swedish Radio) to relaunch P5 STHLM's morning show P5 Morning, we wanted to highlight the fact that they are a personal, honest and down-to-earth morning show. So we took the otherwise so censored morning hair and put it in the spotlight. VIEW THE SPOT OVEO and Stop VEO: Words That Hurt Any verbal abuse can have an impact on our children. The Observatory of Ordinary Educational Violence - OVEO, and Stop VEO, Child Without Violence (two associations) and the Publicis Conseil agency launch the first public awareness campaign on the impact of verbal abuse by parents, education of their child in France. It will be followed by numerous initiatives until 20 November 2017, International Day of the Rights of the Child. The main objective of the campaign is to make parents and general public reflect on current educational practices. VIEW THE SPOT Audi: The Worlds Fastest AMA Think Faster is an AMA series from Audi Sport and Reddit where pop culture icons answer your questions going 130 MPH. Agency: MUH-TAY-ZIK | HOF-FER. VIEW THE SPOT Sportsbet: The night before Puntmas Sportsbet and BMF bring back Ben Johnson to promote the "Puntmas" season as the Spring Racing Carnivals launch.VIEW THE 1ST SPOT VIEW THE 2ND SPOT PLAY THE FOLD SPOT PLAY THE VALUE SPOT McDonald's: Drive Thru World Car-Free Day To celebrate the World Free-car Day 2017 (September 22), McDonalds Brazil, together with the agency DM9DDB created an activation inviting customers to the Drive-Thru using alternative carbon-free transports. The animation studio Le Cube was invited to take part on the project creating illustrations and an animation to promote the campaign. Under the creative direction of Ralph Karam, Le Cube has assembled a team of Latin artists to create the different styles that compose the campaign.VIEW THE SPOT  'Clean Matters' is a new master brand campaign, launched by FCB West for Clorox, that highlights the transformative power of cleaning. Whether it is a clean space to work, a germ-free table to feed your family, fresh sheets to sleep, or pure water to drink, clean creates the environments where we thrive as healthier and more vibrant versions of ourselves. Clean is the beginning. What comes next is everything.VIEW THE SPOT  Leading brand Energia takes understanding how consumers make clever cost saving energy choices to a whole other level in its latest advertising campaign. Themed around the central idea of 'Clever people choose Energia', award winning agency, Boys and Girls (www.boysandgirls.ie) created the new work with H2 Films (www.h2films.com) producing it. For the post production H2 Films commissioned Emmy Award winning VFX supervisor Johnny Han to head up the VFX team at Windmill Lane.VIEW THE 1ST SPOT VIEW THE 2ND SPOT Huggies: The World's First Baby Marathon Huggies designs a special distance-tracking device and promotes nappies for moving babies with a real-time 21km baby marathon. Studies suggest that once babies become mobile, they can cover anywhere between one and seven kilometers in a single day. Huggies wanted to bring this fact to life and show moms that their moving babies need nappies designed specifically for the job. Think about it. You wouldn't run a marathon in a pair of jeans, would you? Well, the same principle applies to diapers. The result is a campaign that is part experiment, part product demo, part web series. Agency: Ogilvy & Mather, JohannesburgVIEW THE TRAILER SPOT VIEW THE READY SET GO SPOT VIEW THE HITTING THE WALL SPOT VIEW THE FINISH LINE SPOT Ikea: It's about time IKEA in Saudi Arabia celebrates the news that Saudi women will finally be able to drive, a landmark step that brings the conservative kingdom in line with the rest of the world. Agency: Mamac Ogilvy & Mather, Dubai, JeddahVIEW THE AD Governo de Goiás: Cesium. The weight of a tragedy. One must remember an error to make sure it does not happen again. In the case, the error addressed in the ad occurred 30 years ago in Goiania, when an abandoned machine, used in radiotherapy, was found by two garbage pickers in an abandoned clinic. Both thought it was scrap metal, but it contained a 19-gram capsule of Cesium, the capsule that started the world's worst radiological accident. In addition to 6,000 tons of radioactive waste, the disaster has affected hundreds of people, 4 of them fataly. Agency: BoxVIEW THE AD El Universo Newspaper: Boomerang History is Back as Koenig Comunicacion present these ads for El Universo NewspaperVIEW THE DALAI LAMA AD VIEW THE HITLER AD  Safe Passage is a charity that safely and legally reunites refugee children with their families in the UK. Because the alternative isn't something any parent should have to agree to. M&C Saatchi, London wanted to create empathy among parents by forcing them to bring their own children into the equation.VIEW THE AD  Domestic violence is a universal problem in Cambodia and manifests in all sectors of society. It is particularly prevalent in rural communities where the husband believes he is entitled to treat the wife anyway he pleases. This campaign raises awareness for Women Peacemakers as they continue to educate and seek to change behaviour of men towards women. Agency: Havas ChampagneVIEW THE HAMMER AD VIEW THE CHILLI AD VIEW THE CAGE AD Corpus Academia: Breast Cancer To promote prevention against breast cancer, posters have been created depicting the symbol of the fight against cancer by means of weights. Agency: CarnabyVIEW OUTDOOR Yellow September: Test of Courage Meireles Junior is a renowned photographer from Sao Luis.A professional with more than twenty years of experience, he has already published six books, one of them, used in this activity, was specially created for Sao Luis's foundation anniversary celebrations. Meireles has participated in exhibitions in Paris (France), New York (United States), Orlando (United States), Coimbra (Portugal) and several Brazilian cities. Agency: Quadrante Advertising VIEW OUTDOOR Pacific Wild: Teddy Bears' Picnic #SAVEBCBEARS is an initiative by Pacific Wild created via DDB Canada, with the help from Miley Cyrus. The aim is to protect one of the last refuges of the grizzly bear, which once roamed widely across North America. VIEW THE CONCEPT BMW: On a Mission 'On a Mission' is the title of the global campaign for the new BMW X3, which celebrated its world premiere at the International Automobile Exhibition (IAA) in Frankfurt am Main. Serviceplan Campaign with the team around Managing Directors Markus Koch (consultancy) and Christian Sommer (creation) is responsible for one highlight of the campaign: The Munich experts at Serviceplan Campaign developed a 360 degree virtual reality test drive on Mars. The BMW X3 takes customers and fans on the world's first test drive through the breathtaking scenarios of Mars, literally pushing boundaries. VIEW THE CONCEPT Sportsbet: Sportsbet Puntmas It's 'Puntmas Time' and Sportsbet has gifts for all punters with offers and racing specials for the Spring Racing Carnivals launch. Agency: BMF SydneyPLAY THE FOLD SPOT PLAY THE VALUE SPOT  No matter what your 'Squad' looks like Domino's is the official food for you. Agency: VCCP, London.VIEW THE SPOT  Italian telecom operator ,WIND, reminds us via Ogilvy & Mather, Italy, that if there's one thing without limits, it's our human potential to communicate-- bringing together worlds and lives that are entirely different than our own and seemingly at odds. This human ability, is capable of transcending technology itself. Wind pushes the theme of the relationship between humans and technology in 'L'ape' ('The Bee'). VIEW THE SPOT  Ogilvy Shanghai and Holiday Inn has just launched an evolutionary fourth chapter of its brand platform Moments of Joy. The platform is designed to tell insight driven stories that bring work-life-integration pain points of contemporary Chinese travellers to life. This year, the brand evolved beyond telling scripted stories. A first for IHG Greater China, an entire 360o Moments of Joy campaign was crafted out of true stories from real Holiday Inn guests and the on-ground crew.VIEW THE SPOT Chicken Licken: Icelandic Boy Sometimes a taste is so true to who you are, you can never forget it. This is exactly why our latest flavour combination has crossed international borders in our new ad. Agency: Joe Public UnitedVIEW THE SPOT  A new tradition began on September 16 at Xcel Energy Center. Join the Wild fans as water from their local ponds, lakes and rinks is collected and frozen into the ice. Agency: ICF Olsen, MinneapolisVIEW THE SPOT unicef: Fill the Backpack Of A Future Genius Every genius started out with the same school supplies. As simple as pencils and notebooks seem, they open a world of possibility for children everywhere. We're using this back to school season to remind families that kids around the world can be packed with potential. Invest in the innate potential of every child, and empower them for a lifetime of learning and opportunity. Agency: Grey New York.VIEW THE SPOT LCI Workers' Comp: Steak-To-The-Face Workers' Comp LCI's 'Put Us To Work For You' series via Cerberus Agency, features an LCI representative pictured working alongside local business owners to comedic effect. In these ads, the LCI employee tries his hand as Hibachi chef. Not only does he practically burn the restaurant down, but he ends up flipping the steak onto the face of one of the patrons. It seems LCI knows more about providing excellent workers' comp than properly preparing Hibachi.VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD VIEW THE 4TH AD INLAB - Diagnostics laboratory: QuickGardena: Grow With Your Garden Heimat Wien, Vienna has created this 'Grow With Your Garden' outdoor campaign for Gardena.VIEW OUTDOOR FiberCreme: Hug Me Along with the International Day of Peace on September, 21, FiberCreme wanted to empower Indonesians to make friends again with all their favorite foods and drinks. The reason is FiberCreme, that can make any dish and beverages that you've been avoiding all this time, healthier and more delicious. Agency: iris Jakarta.VIEW OUTDOOR CDOT: Before You Go, Know Amelie Company, Denver has surprised these Colorado baseball fans by showing them how much alcohol affected their BAC after just a few beers in this CDOT campaign. VIEW OUTDOOR Patron: Patron x Guillermo Del Toro A collaboration years in the making. Introducing the 'Patron x Guillermo Del Toro.' Agency: The Brooklyn Brothers, New York.VIEW THE SPOT  Nas was a student of jazz before rap ever existed. Just like the classics inspired Nas, The Legend Continues with the evolution in this Timberland spot. Agency: Pereira & O'Dell New York.VIEW THE SPOT  Nespresso chose to build a community mill in Jardin, Colombia to enhance the quality of your coffee. It ended up improving a lot more. Agency: JWT Worldwide.VIEW THE SPOT The Glenlivet: The Night Sky The Glenlivet via Wieden + Kennedy, Amsterdam, is launching its most ambitious campaign to date to celebrate its role as the definitive Speyside Single Malt in the Scotch Whisky category. Aptly named The Whisky, The Glenlivet, the global integrated campaign will give the brand a modern and contemporary feel. The Whisky, The Glenlivet is an evolution from the brand's heritage as 'The original single malt brand that set the standard' and is set to reinforce its role as a visionary within the single malts category. VIEW THE SPOT Great Western Railway: Five Go On An Adventure Great Western Railway is launching a new brand campaign that aims to re-ignite people's love of rail travel by reminding them that adventures start as soon as they step onto a GWR train. The animated campaign, created by adam&eveDDB, features Enid Blyton's Famous Five. The launch film sees The Famous Five embark on an unexpected adventure across the GWR network when the gang is accidentally separated from Timmy the dog.VIEW THE SPOT |
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Imagination presents this spot for Ford
Little George present this spot for Pfizer
DDB Sydney present this spot for VW
Agency Pirueta presents this ad for New Dent, Dental Clinic
Sniper, Sao Luis present this ad for INLAB - Diagnostics laboratory