BEST TVWell this is a bit lucky - getting to judge Bestads in Super Bowl week. Righto...
Winner: Coors Light '
Case of the Mondays'. The sloths have it for me. Funny because, well, sloths. Nay, human-sized sloths. But also the craft is so good - just watching it makes me literally feel lethargic, in the absolute best way. The slow speed chase is a classic. But then the dropped catch at the end... chef's kiss. Also - and I know I'm only here to judge the TV - but the whole Case of the Mondays idea is much, much bigger. And one that I started liking with an unignorable, Times-Square-sized typo.
Runner-up: Squarespace '
A Tale As Old As Websites'. In the frenetic thrum of the Super Bowl - this was refreshing. That heady mix of just ridiculous humour and beautifully -crafted storytelling - and of course, set in lovely, character-filled Ireland... another chef's kiss. Hoorah for great use of celeb. Hoorah for Squarespace. Hoorah for Steve Rogers.
BEST PRINT
Winner-ish: Guinness '
Transfer that pint'. In all honesty, I didn't fall off my chair for any of the print ads this week. But I've picked this one. As a standalone print - this isn't as strong as the full activation, but hey - it's a lovely picture of Guinness, albeit in the wrong glass. Cheers. Or rather, "Slainte".
No runner-up
BEST OUTDOOR 
Winner: Air France '
Holidays'. Anyone who has worked in a category that flogs holidays or trips, knows the insight. Life is busy, tech-filled, cluttered, dull, always-bloody-on - take a break. It's true - but how to make it interesting? Air France has done it by taking the problem and solution - and delicately ramming them together in a way that cuts through the smiling-couple-holding-hands-on-romantic-beach-walks beige.
Runner-up: SPAR & EUROSPAR '
Breast check'. I wouldn't have necessarily paired an areola with a loaf of bread - but I'm here for it. It's a good play on convenience - corner store and then marking the calendar. And to know me is to know that I love a pun - so breast before dates? It's a yes from me.
BEST INTERACTIVE
Winner: Electrolux '
From: Electrolux For: Dad'. Well this was quite the twist on a product demo. Rather than just selling all the different wash, suck, blend, mix, dry features and functions of their appliances, they found a whole new feature. The noise. Or the white noise gets your baby to sleep. The commitment to the idea is what I like here - leaving no channel unturned, and no baby screaming.
Runner-up: Guinness '
Transfer that pint'. Something that I've learned since moving to Ireland, is that the rituals around Guinness are quite sacred. The wrong pour, the wrong pipes, the wrong temperature - NO. WRONG. And the wrong glass? Never. So cheers to this simple, dob-yourself-in-for-your-crappy-home-glasses activation for Nitrosurge.
This week's guest judge is
Jen Speirs, chief creative officer, Droga5, part of Accenture Song, Dublin.
Jen has created award-winning work for brands like Apple Music, the LEGO Group, McDonald's, Johnson&Johnson, Campbell Arnott's, Berlei, Irish Rugby, Meta and UN Women. She has been on several award juries, including Cannes Lions (Glass and Film), One Show, The Clios, The Caples and The Immortals - and been invited to speak at events, such as the Cannes Lions Festival and the inaugural Australian 3% Conference. Her work has been awarded at shows including Cannes, The Clios, NY Festivals, One Show, D&AD, AWARD and The Effies.
Throughout her career, Jen has had the privilege of working with some amazing people and has pitched for, won and run some of the world's most loved brands. Her passion is to create iconic, culturally-relevant brand experiences, in any media - and to do so in a diverse creative department.
