Seen and noted

BEST TV
Winner: PETA 'It's The Toy That Toys With Life'. What a great take on animal protection, using an unexpected aesthetic and storytelling. I love the sarcasm and the parody. Really well produced and captivating ad. An unusual style and approach for such a cause. Well done.

Runner up: The German Football Association 'Fabric of Legends'. Fun, entertaining, full of football celebs and a breathtaking shirt. What could possibly go wrong? Love the craft, the direction and the soundtrack. It's all in perfect syntony. Great spot.

BEST PRINT
Winner: Burger King 'Open Late'. Beautiful photography, full of storytelling and humor. Practically a BK signature. I love the execution, and how this beautifully crafted photo series captures the essence of the idea. So pure, simple fun and very on point. Well done.

Runner up: Heineken 'Pub Succession'. That is one incredibly charming campaign, and the print pays all the tributes and makes justice to this fun and heartwarming campaign. Great insight, beautifully executed. Well done.

BEST OUTDOOR
Winner: Heineken 'Pub Succession'. Heineken and LePub always manage to execute these amazing true and deep stories, always so well connected with the brand. This is a very empathetic, fun, heartfelt quest and I wish I was a McLoughlin to buy this bar, too.

Runner up: The Vagina Museum 'Vagina Heist'. One of those super specific briefings that could lead anywhere, but the team found a very down to earth and still very creative solution to bring lights to donations and to the museum.

BEST INTERACTIVE
Winner: Pedigree 'Caramelo'. It's hard not to fall in love with a Caramelo. Look at those cute faces. Knowing that the most classic mongrel is not taken care of because its lack of Pedigree, giving them an official one is more than just a smart idea, it's a declaration of love. Well done.

Runner up: THE ICONIC 'The Banner Ad Changeroom'. A very smart idea for retail and digital format that everybody hates. Well, not anymore. Giving the consumers the chance to perform in a real ad, you are securing engagement with smart usage of the media. Well done.

BEST RADIO
Winner: So Foot 'Football Lover FM'. Borrowing from the trend of reading comments through music with AI, So Foot and BETC managed to create a fun spot, with unlimited potential of campaigning that could go on forever. It's fun and nicely produced. Well done.

Runner up: Road Safety Commission 'Not worth the beeping risk'. I think it's a great way to incorporate the sound of the blowing mechanism to tell the story. A very interesting take in the real issue, using the radio itself as a media. Well done.



This week's guest judge is Pedro Americo, Executive Creative Director at Fraser, Berlin.

Pedro Americo is a globally awarded creative and a punk rocker from Brazil. With 20+ years of experience and having worked in different countries such as the UK, Romania and Brazil, he is currently living in Germany working for Fraser.

Throughout his advertising career, Pedro has worked for clients such as Mercedes Benz, Ford, Nike, Opel, Volkswagen, o2, Katjes, Ikea, German Red Cross, Coca Cola, L'Oreal and many others. With more than 200 international awards, the achievement he's proud of the most is award from Dynamite Magazine with his Brazilian band, Hill Valleys, for the best independent rock album of the year in 2005. Pedro was also part of the jury in several award shows such as Cannes Lions, Eurobest, D&AD New Blood, NY Festivals, Webby Awards and The Caples.