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Seen and noted
Guest comments for featured spot "Hands" A few words from Leon Sverdlin, Creative Director, Mark BBDO, Czech Republic, and copywriter on this spot. Finding a pair of hands that had the looks as well as the acting ability wasnt easy. The winning hands belong to an actress in a puppet theatre. After spending all day and most of the night walking the streets, she almost regretted getting the role New spec spot from Group 101 & A BAND APART Prepare for the biting taste of Altoids! Production company A Band Apart has put together this spec spot with LA agency Group 101. To view the spot click .... HERE  There's been a LOT of great work coming out of France lately ... & here's a new one from DDB Paris. To view the spot click .... HERE  One of the new Pepsi Max spots from CLM BBDO, Paris, with the fimiliar line "don't worry ... there's no sugar". To view the spot click .... HERE And from Canadian agency bleublancrouge This new Burger King work from blueblancrouge isn't exactly mainstream corporate burgers. Once again proving you don't have to have a million dollar budget to get on bestads. To view the spot click .... HERE Serious SFX from Saatchis Sydney The new Toyota Yaris spot out of Saatchi & Saatchi Sydney gives the SFX departments (pics & sound) a bit of a workout. To view the spot click .... HERE and from Egg Films & Ogilvy JohannesburgPublicis Mojo NZ & Curios Film. A new feelgood Glassons spot for the Breast Cancer Research Trust ... from Curious Film & Publicis Mojo New Zealand To view the spot click .... HERE Independent Films with Saatchi & Saatchi Simko, Zurich Director Laurent Bourdoiseau from Independent films London, creates a chocolate city in this new film for Cailler chocolate. To view the spot click .... HERE New Wonderbra work from Leo Burnett, Sydney With 2 Wonderbra print ads featuring in "latest print" this week, we thought this new TV work for Wonderbra would be well worth a look. To view the spot click .... HERE A unique strategy for a supermarket. Another unusual spot from Fakta, shot by Godman for Uncle, Denmark The lengths these guys will go to to keep you in the store just a little longer. To view the spot click .... HERE guest comments for featured spot Slim vs Slim
GUEST COMMENTS
March 30, 2006 01:47 (Edited: February 17, 2023 05:19)
 Some background from the creative team, Senthil Kumar, Hital Pandya & Karan Amin, JWT India. We were staring at stick figures for so long that we started believing that they existed in a parallel universe, between the lines of the obsessive compulsive human doodler. Do they fall in love, do they flirt with each other, do they indulge in raw sex, do they die? These and a thousand other quizzing explorations resulted in a story that was lapped up by E Suresh, the animation director, who put his team to the stick treatment for over 30 days at famous house of animation and we had fights, debates, and even pulled out a few daggers before we got done with the visual content. We finally fell in love with the sticks that we once drew on a dirty graffiti wall, somewhere in an Indian toilet. Then came the sound and heck, we wanted to make a music video now. So there were fights again and three different music directors were given the task of creating a sound that would rock the charts, create a billion downloads on the world wide web and most importantly not be bombed by Bruce, our Chief Creative Officer. We got there finally and it was a good 60 days of sticking to the idea. As slim as a stick figure. (bestads: we featured the print for this campaign a little while back .. To view the print click .... HERE Guest comments for featured spot "the funeral"
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March 30, 2006 01:37 (Edited: February 17, 2023 05:19)
 Some behind the scenes info from the creatives, Jean-Marc Tramoni & Marc Rosier, Publicis Conseil, Paris If you look carefully, you can just make out an old lady falling down the stairs, like a pancake falling to the ground. It's not a stuntman wearing an ugly dress and a wig. It was actually a seventy year old lady having an accident on set. She said she felt fine. She told us she does yoga. And from the creative director, Herve Plumet: With this film we learn two things: first, we're all going to die, secondly, you can keep on pissing everybody off if you have a good product ... even beyond the grave.
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March 30, 2006 01:27 (Edited: February 17, 2023 05:19)
 A few about the new Honda Jazz spot from Scott Lambert, CD, FCB Melbourne , Australia. Production of the spot was put into the exceptional hands of Michael Cusack and Richard Chataway of Anifex. Their Adelaide studio was transformed into a beautiful English Village by a team of 22 dedicated model makers, over a period of four months. One of the sets used for the spot, was 30m2 and came complete with specially crafted water-wheel, houses, shop-fronts, cobbled streets and tiny one centimeter high tulips. To give the spot a truly international feel, Tony Robinson (Best known as Baldrick from the Black Adder series) was chosen as the narrator. His brilliant sense of timing really makes the spot. (the spot is due to air this weekend). Glue Society's new work. THE GLUE SOCIETY CREATES SCARY COMMUNITY SERVICE ANNOUNCEMENT CAMPAIGN FOR ARTHRITIS AUSTRALIA For Arthritis Week this year (Sunday April 2 - 9) Arthritis Australia has opted to avoid the traditional approach to Community Service Announcements that use celebrities or other sympathy grabbing conventions in favour of a decidedly more frightening approach. Says Ainslie Cahill, CEO of Arthritis Australia: The objective of our campaign this year is to snap people out of inaction - and encourage people who have arthritis to optimize their general wellbeing and health into the future by seeing their doctor and contacting us for information and advice. To achieve this aim, they approached The Glue Society for a creative solution which would, like much of their work, create immediate public notoriety and attention. Rather unexpectedly, they discovered that Jonathan Kneebone, founder of The Glue Society, was himself hospitalised with rheumatoid arthritis for a year at the age of five and as a result it became a particularly pertinent project for both him and the other writers and directors on the project from Glue Society, Matt Devine and Luke Crethar. Jonathan Kneebone says: Arthritis can be profound in its impact on many people young and old. I have seen how it debilitates and slowly destroys someones liveliness. And because of my own experiences as a child with this disease, this project took on a particularly personal edge. We were able to use my own insights to create what we feel is one of the most provocative commercials weve ever written or directed. But we have done this in the knowledge that it is being provocative for all the right reasons. Our creative idea is very much in tune with the way arthritis affects people. The actual content of the commercial is being kept under wraps in order that it has a very real impact when people do see it on air. But suffice to say, it is designed to scare people into action and shows a typically ambivalent middle aged man being forced to consider the impact arthritis is having on his and his partners - life. In order to pull off what was a very ambitious idea required a production team of the highest quality and we were thrilled that so many wonderfully talented people agreed to donate much of their time to this particular project. As a result I feel it is one of our most compelling and effective pieces of work to date. Kneebone added. . guest comments for featured spot "Moonbathing"
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March 24, 2006 01:25 (Edited: February 17, 2023 05:19)
 ... and a few words from the creatives on the new Levis Moonbathing film: A Moonbather prepares for a night on the tiles, climbing as high as he possibly can to get into the moonlight. When he gets there he finds a little minx has beaten him to it- a modern day, sexy, nightime version of the phenomenon known only as 'German Towelling'! This and two other films 'Billboard' and 'Ledge', were shot over very long days up the very tallest buildings Buenos Aires has to offer. Guest comments for featured spot "Stickman"
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March 24, 2006 01:20 (Edited: February 17, 2023 05:19)
 A few words from Nick Kidney & Kevin Stark, BBH London, about their Murphy's spot. The ad was shot and finished in 2 days (and 26 seconds) on a very tight budget. Directed by young Nexus animator Sam Morrison the ad sets out to demonstrate that you don't have to wait a long time for Draught Irish Stout. Writer Nick Kidney Art Director Kevin Stark Agency Producer Sam Robinson Director Sam Morrison Production Company Nexus Agency BBH London  Rethink, Canada, has been turning out some excellent work in recent weeks & we thought we should have a bit of a look .... First, for the Cost Capital Savings bank (catchy name). This one is called "marketing meeting": To view the spot click .... HERE  Next, for the junk removal service "1.800.GOT-JUNK?" comes an ingenious marketing technique: To view the spot click .... HERE  And for "Science world" museum, some interesting facts: (Last week we featured another in the series ... in our news section) To view the spot click .... HERE New virals for Goodyear through Leagas Delaney CHANGING TYRES CAN SERIOUSLY DAMAGE YOUR HEALTH! Goodyears new viral marketing campaign for RunOnFlat, its innovative safety tyre, uses black humour to draw attention to the perils of changing a flat by the roadside. To view the spot "Flyover" click .... HERE  Instead of using the conventions of the category that employ torture-test imagery such as winding roads and high performance situations the films focus on the absolute worst case scenario faced by motorists trying to change a flat and coming to an untimely end in the process. To view the spot "hard shoulder" click .... HERE More from Publicis Conseil, Paris .... & QUAD. To celebrate the launch of the New Megane, Renault have made a short viral to accompany their TV, Press and Poster campaign. The viral particularly emphasizes the new exclusive benefit of the product: the hands-free Renault card. To view the spot click .... HERE BBDO Ontario & therapy Films borrow from "Balls" A small nod in the direction of the award winning Sony spot, tumbling cheeses accidentally released on an unsuspecting street. To view the spot click .... HERE Guest comments for featured spot "What's your Donkey?"
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March 23, 2006 06:54 (Edited: February 17, 2023 05:19)
 Some background from Ben Birchall & Shane Dawson, The Campaign Palace Red Cell, Melbourne Australia, creatives on this week's featured spot "What's your Donkey?". The Jeans West Donkey spot is a rare thing. Its a beautiful, pristine patch of snow, completely untrampled by client changes, without the ugly, brown stains of pack shots or excessive supers. Its exactly how we imagined it when one of us casually mentioned that donkeys are funny. Some Donkey facts: The donkeys name is Platero and he could only shoot on the condition that his friend Sancho could hang out with him between takes. Really. The part of the pony-tailed roadie was played by Craig, the producer. The smoking barbecue in the first shot really freaked the donkey out. The ad was shot in the exotic, Latino location of Hoppers Crossing, Victoria. ... and the pic ... Ben (left) and Shane (Right) with the star. Guest comments for featured Suzuki spot "Tribes"
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March 23, 2006 06:44 (Edited: February 17, 2023 05:19)
 A bit of background to the Suzuki "Tribes" spot, from Marion Bryan & Asheen Naidu, NetworkBBDO, South Africa - creatives on the featured "Tribes" spot. When roaming the rugged terrain of a foreign rainforest (do-able only in a Suzuki Grand Vitara 4X4) its always handy to have a local show you around. We were fortunate to find several such friendly locals at a nice place called the Stock Footage Company. By a stroke of good fortune these guys just happened to be saying exactly what we had on our script pages. Except for the dude with the thing in front of his mouth. Nobody understands him. Even his wife has difficulty. So Ngu`ce tbumina nkeche groovy tibesmen , which means a big thank you to all the groovy tribesmen featured. (The accompanying print work is also featured this week in the "latest print" page) Energy BBDO ... new work for Winterfresh Gum The new animated campaign for Winterfresh Gum uses technology synonymous with the web (flash animation) and teens, and places it in a traditional medium (TV). There's also a website that viewers can share and pass along to their friends www.coolbreathpower.com To view the spot click .... HERE Abbott Mead Vickers - new Guinness work. Fridge dwelling pint sized barman prepares the perfect pint! Guinness .... in a can. To view the spot click .... HERE Bill Bruce, CCO BBDO New York ... 10 years of Mountain Dew Traktor & BBDO New York do the Dew. The commercial retains the Do the Dew tag line which is currently the longest running campaign in the category (debuted in 1993). To view the spot click .... HERE  Publicis Conseil Paris produces another great spot for SFR Iggy sings "I wanna be your dog" in this new film from director Sven Super. To view the spot click .... HERE A new international sport .. courtesy GP Y&R SydneyFancy dress ... just a bit over the top. New Tetley's work from Saatchis London Just your typical occasion at your typical local pub To view the spot click .... HERE new from Backyard ... and very nice too. Stylish work from Backyard's Rob Sanders. Once again, it's good to feature work from a lesser known agency ... and a small client. To view the spot click .... HERE bestads awards 2006 - Judges - Sylvain Thirache Sylvain Thirache ECD DDB Paris Sylvain Thirache has been DDB paris creative director since 2003 with Alexandre Hervé. 18 months after their arrival, DDB paris was ranked third in Cannes, winning 5 lions last year for Lequipe, Volkswagen, Stihl-Viking and Le Barran, Hes now working on accounts like Nike, Audi, Volkswagen, lequipe, Loto, Bouygues, Brandt or MTV. As a an art director he won many awards including Clios, Epicas, Cannes Lions and Eurobest for his work on Volkswagen, Nike, Ikea or Eurostar. Hes father of two boys and lives in Paris. Post / FX /3D .. a few words from Golden Square A chat with Ewan MacLeod, the founder of one of London's leading post production facilities, Golden Square Post Production (Now's a good time to remind everyone that NOTHING on bestads is paid for i.e. no advertorials. If it's on the site it's because we like it or it's interesting. Always happy to hear from the best people). bestads:We get mainly creatives visiting bestads. Do you think they look on Post & 3D in particular as sexy ... or a bit like watching the grass grow? Ewan MacLeod: Clients fall into many different camps with view on Post Production. From understanding the process and fully appreciating the skill of the individual artist (whether it be flame, fire or after effects) to just expecting it to be done, regardless of what is involved.. A very busy well known director asked me the other day if we can do titles which shows how disinterested people can be. A handful of creatives understand the process and appreciate the talent of individual artists, but I think, the majority see it as the final, unavoidable stage before their commercial goes on air. bestads: Wheres it all heading? I seems like FX programs are getting smarter & smaller. Will the agency TV departments end up doing all of the spectacular FX on their laptops at the airport lounge? Ewan MacLeod: No, because it will always require experience and skill that few people posses. The technology is only a tool, if you dont know how to use it, its useless. bestads: It seems that you MUST have the latest burning device ... Flame, Inferno, Furnace, Volcano ... Or the right name ... Harry, Henry, Percy ... Is the equipment the focus or the people? Ewan MacLeod: In order to compete with other facilities, we must have the latest software update whether its useful or not and it helps to speed up the process. Because everyone has the same kit/software, what separates the companies are the people. It is the service and skill of the producers and artists that make the difference. bestads: Awards must be tricky. When youve done an absolutely BRILLIANT job, judges end up saying FX? What FX? I didnt notice any FX. Ewan MacLeod: Thats why bestads and other web sites/trade magazines to show and explain how things were done are so important to us so that we can go through how things were done. Six years ago the trend was to make effects in commercials as obvious and as in your face as possible, now if you can spot the effects, you havent done your job properly. bestads: Ive seen quite a few totally 3D car ads out of the USA recently. Is it just a trend or the way of the future? I can see how the clients would be happy ... Can we see that shot from a different angle so we feature the headlights more? ... No re-shoot. Ewan MacLeod:Because of the advances in 3D, the creative briefs are becoming more imaginative, there are no limitations. Invariably it is more cost effective to build the car in 3D than it is to shoot the car live (if indeed in it even possible with the script). However where possible, we would always suggest that they shoot as much in camera. bestads: Tell us a bit about your Nike Chain Reaction advert. What was Golden Squares role in this? To view "Chain Reaction" click .... HERE Ewan MacLeod: Having built up a relationship with the directing Duo Danny and Ezra from Hanrahan on previous projects, we know how they work and they understand the 3D process being ex animators themselves. On a project of this scale it is essential that there is continuous dialogue and trust between the client and the animators as it is truly a team effort. bestads: And finally ... Any tips for creatives when theyre writing scripts that may have 3D work? Ewan MacLeod:Come and talk to us at the earliest possible opportunity! Things that were impractical and too costly/time consuming may now be feasible with the advances in technology. (eg 3D fluid dynamics). If we are involved at the development stage, we can advise which route to go that is realistic with the time and budget of the project. With our regular clients we will give talks on the latest developments so they are aware of what is feasible or not. bestads awards 2006 - Judges - Matt Eastwood Matt Eastwood National Creative Director/Vice Chairman DDB, Sydney. Matt Eastwood has been identified by Britains Campaign Magazine as one of the industry's unicorns - a young, proven talent, capable of inspiring and managing a large agency creative department. Matt has overseen some of the most innovative and recognizable creative projects in advertising today. His ability to guide an integrated agency vision across all accounts and into multiple and surprising media outlets establishes him as a star at in the advertising world as a whole. Matts career path has spanned numerous agencies, specialties, and countries. Beginning with stints in Sydney at DDB and Saatchi & Saatchi, Matt quickly excelled to become a partner and founding Creative Director of M&C Saatchi Melbourne in 1996. Under his creative direction, the agency went on to be named Agency of the Year a record four years running. In 2001, Maurice Saatchi caused a stir in Britain by installing Matt an Australian as Executive Creative Director of his newly established M&C Saatchi London. Then, in 2003, he went on to be appointed Chairman and Executive Creative Director of M&C Saatchi New York. Settled into North America, Matt joined Y&R as Chief Creative Officer in 2004. With home beckoning, Matt re-joined DDB in early 2006 as National Creative Director and Vice Chairman. During his career Matt has been accepted into almost every major international award show from Cannes to Clio to One Show, and has worked with a presitigious range of clients including British Airways, Cadbury Schweppes, Campbells, Xerox, Krug, Fosters, Reuters, Natwest Bank, ANZ Bank, BMW, The Daily Mirror, UK Police Department, Tip Top Bakeries, Toyota, Samsung, and SC Johnson. His accomplishments are undeniably impressive and, at 38, some say this is still just the beginning. bestads awards 2006 - Judges - John Norman John Norman - ECD Wieden+Kennedy/Amsterdam Like creative partner Al Moseley, John Norman joined Wieden+Kennedy/Amsterdam in 2005, creatively leading the agency on business for the likes of Nike, Coca-Cola, Electronic Arts and HypoVereinsbank. John is a classically trained graphic designer and an art director with extensive experience in the communication industry. His work in graphic design, television and print advertising has been widely recognised, with numerous international accolades. He fundamentally believes that all communication has roots in design; that the best advertising and design contains a strong concept and a simple form. John has worked with design boutique Pinkhaus in Miami, as design director for Benetton in Italy (where he also served as director of the international design school Fabrica). He also did an earlier stint at W+K/Amsterdam as creative director on Coca-Cola, Microsoft and the award-winning Nikepark Soccer experiential environment for the 1998 World Cup. In 2000 John worked as a consultant for adidas, Telecom Italia and Nike, before going on to establish his own agency Tilford:Norman in Dallas, Texas. Clients included The Limited Inc., Pizza Hut and Chilis Restaurants. More recently, as group creative director at Goodby Silverstein & Partners, John led the award-winning Hewlett-Packard +hp brand campaign. Paul Gray joins Revolution Music Paul Gray has joined Revolution Music Sydney as composer / CD With composer / record producer Vince Pizzinga leaving Sydney to head up the Revolution Music LA office, Paul Gray has stepped up to join Brendan St Ledger as the senior composers & creative directors. "We now have two of the most accomplished musicians in the country working under the one roof" says Tara Thorne, Revolution's producer. "There are plenty of guys out there who can program well & look ... groovy ... but Brendan & Paul are the genuine item. They can write, arrange, & program, but both play sessions & perform live at the highest levels. I'd be happy to go on & on ... but nobody ever reads on the net." Contact: E: tara@revolutionmusic.com.au tel: 612 99296629 bestads awards 2006 - Judges - Phil Cockrell and Tony Hardcastle Phil Cockrell - AMV BBDO London Tony Hardcastle - AMV BBDO London PHIL COCKRELL Phil joined AMV in July 04 after spending 7 years at Rainey Kelly Campbell Roalfe, where he worked (with his partner of 21 years, Graham Storey) as Creative Director on several accounts, including The Times, Virgin, Powergen, Royal Marines and the Energy Saving Trust. He has collected awards while working at a cross-section of the industrys top agencies, including Cogent, Lowe Howard Spink and Simons Palmer Denton Clemmow and Johnson.  TONY HARDCASTLE Tony has worked at many of Londons top agencies including F.C.O., Still Price Lintas and WCRS as well as a stint as Head of Art at Y&R Adelaide in Australia. He is at present a senior Art Director at AMVBBDO, working on Mars, Pepsi, BBC and RSPCA. Prior to that he worked at WCRS on the much awarded and Campaign of the year 118-118 campaign. (AMV BBDO don't have creative titles ... CD/ ECD etc) bestads awards 2006 - Judges - Jae Goodman and Jon Soto Jae Goodman and Jon Soto Co-ECDs Publicis & Hal Riney San Francisco Jae Goodman is Co-Executive Creative Director at Publicis & Hal Riney, where his clients include Sprint, HP, 24 Hour Fitness, Jamba Juice and others. He began his career as an account guy, then woke up and became a copywriter at Wieden+Kennedy and Leagas~Delaney, working on Virgin Mobile, Mavi Jeans, Sega, Linkin Park, Sun Microsystems, Microsoft and many more. Jaes work has been recognized by award shows and annuals alike, but he is most proud if his 2005 MVPA award for a Fatboy Slim video he co-wrote with director Brian Beletic. An early believer in the collision of advertising and entertainment, Goodman consults on music videos for a variety of artists and directors, and he creates and executive produces television shows. Jon Soto is more likely to play you a song he just learned on his ukulele than to tell you about his Cannes Grand Prix winning Nike campaign. (He's even a little mad that we started his bio by mentioning it.) The fact is, Jon has a career-full of breakthrough, award-winning campaigns that he's not talking about because he's having too much fun creating the next big idea. Put simply, Jon loves ideas: pure, simple thoughts that tend to make people like (and buy) one brand over another. This holds true for brands selling everything from multi-million dollar technology products to pants that show off your belly button. That's welcome news for clients including Levi's, Anheuser-Busch, Nike, Saturn, Hewlett-Packard, Emerald Nuts and more, and agencies including Goodby, Silverstein & Partners, Chiat/Day, and Mad Dogs & Englishmen. As Co-Executive Creative Director at Hal Riney with his partner Jae Goodman, Jon's role is to make sure that every client gets great thinking on every assignment. He spends his days "doing everything possible to make the work better." This means everything from inventing new media instead of relying on the old way, to the occasional rendition of the (oddly motivating) Sex Pistols' "God Save The Queen" on soprano ukulele. bestads awards 2006 - Judges - Toby Talbot Toby Talbot CD Saatchi & Saatchi New Zealand Saatchi & Saatchi NZ ... currently leading the rankings for NZ agencies in the current awards year. |
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