BEST TVWinner: Canal Plus '
R0_B0+'. We are seeing so much commentary on and about AI. In true Canal Plus fashion, they hit the nail on the head: "I saw so many things I could not have imagined."
Runner-up: KFC '
Sorry Manners'. What an elaborate way to celebrate that you can't resist devouring our chicken! An old brief, but an execution I did not see coming.
BEST PRINTWinner: Grupo S&D '
National Environment Week - 2046'. Heartbreakingly accurate. I just stared at it for a few minutes. Elicits a response.
Runner-up: Volvo '
Making Us More Like Us'. Volvo has always tooted their horn about their safety prowess. The image surprised me. I had no idea what this was going to be about until I read the copy.
BEST OUTDOOR Winner: Mattel '
Little cars hidden on Carsales'. I love that they treated a toy car, that is lifelike, with all the bells and whistles that go along with a real car campaign. Shot by a car photographer.
Runner-up: McDonald's '
Cowboy Closeups'. Not many brands you can do this with. I had to Google (or should I say ask Chat GPT) what "Stampeding season" was. I'm sold.
BEST INTERACTIVEWinner:
Today is Gay, Tomorrow is Gay, and the Day After Tomorrow is Gay Too. That's right. Gay isn't something that is for a day, and it's not something that goes away.
Runner-up: eBay '
Aiden's Drive to Silverstone'. I honestly never thought I'd see a collaboration between eBay and the McLaren Formula 1. That's the beauty of eBay: there's something for everyone on eBay.
This week's guest judge is
Samira Ansari, Chief Creative Officer at Ogilvy New York.
An international multi-award-winning creative, Samira has worked across Fortune 500 brands globally. Her work on Michelob Ultra's McEnroe vs McEnroe, a world-first physical vs. virtual tennis match between real-life John McEnroe and his digital avatars from the past, received a 2023 Emmy Sports Award in the Best Digital Innovation category, and in 2022 was awarded the only Cannes Gold Lion in Innovation.
In 2022 she was also recognized on Adweek's Creative 100 list, and in 2021 was the most awarded ECD in North America at The One Show. Her career highlights include creating Michelob Ultra Courtside with the NBA and Microsoft, launching Mike's Hard Lemonade in South America, producing a brutally honest campaign for U by Kotex that forever changed the way female sanitary products are marketed, and taking Wheat Thins and Pringles to the Super Bowl for the first time.
Her work has been recognized by The One Show, Cannes Lions Festival of Creativity, D&AD Awards, Effie Awards, Clio Awards, and the ADC Annual Awards. She has also served on a number of juries internationally.
In Fall 2023, Samira was named Chief Creative Officer for Ogilvy New York, the agency's flagship office. At the 2024 Cannes Lions Festival of Creativity, Ogilvy New York ranked No. 3 among global agencies. Samira's creative leadership also helped Ogilvy garner Cannes' Network of the Year honor with Coca-Cola's 'Recycle Me' campaign, which won a Grand Prix in Print & Publishing - the brand's first Grand Prix in a decade. Additionally, the success of Ogilvy New York in the past year has been instrumental in Ogilvy being ranked No. 1 by WARC on both its Creative 100 and Effective 100 lists, marking the first time any agency has ranked No. 1 in consecutive years.
