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Seen and noted
 To celebrate Smackdown's 20th anniversary and its move to FOX's Friday night lineup, FOX Sports is releasing a new campaign titled, "We're All Superstars," highlighting the famous signature moves of the sport's stars. This first spot is an ode to the ways WWE superstars have transcended the world of wrestling sport entertainment and permeated pop culture. In collaboration with W K New York, the campaign was built on the insight that deep down, we all wish we could be a Superstar. VIEW THE SPOT Isa Galvão Pilates: Think Before Smoking According to the World Health Organization smoking is the main cause of inevitable death worldwide and it is considered one of the greatest challenges for public health of the modern world. So, on brazilian National No Tobacco Day, Aug 28, the pilates studio Isa Galvao aimed to show that the smoking affects physical performance, especially in aerobic exercises.Agency: Fosbury VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  OttLite has created natural daylight technology that significantly reduces eyestrain by up to 51%. This campaign. created by EraserFarm, demonstrates the negative effects of poor LED lighting in humorous way.VIEW THE AD APF France Handicap: France Accessible In Paris only 9 out of 303 metro stations are handicap accessible. The Paris metro is the least accessible in one in the world. So on World Mobility Day to highlight this issue APF France Handicap hijacked the metro maps replacing them with a new map showing the only line thats fully accessible to all people. Agency: Brand Station Paris.VIEW OUTDOOR Unibet: ‘It Pays to Speak Sport’ One of Australia's leading sports betting platforms, Unibet, has launched a new campaign via AnalogFolk Sydney. Using the tagline 'It Pays to Speak Sport,' the campaign taps into the idea that all sports have a unique language that is both spoken and often only understood by true fans and punters.VIEW THE SPOT Hapa Sushi: Love Your Food as Much as Kanye loves Kanye Restaurant chain Hapa Sushi reprints actual Kanye West Tweets verbatim... with no other copy besides the campaign tag, "Love your food as much as Kanye loves Kanye."Agency: TDA_Boulder VIEW THE LIE AD VIEW THE FLY AD VIEW THE MIRROR AD VIEW THE ARTIST AD VIEW THE FREEZE AD St1: A Different Kind of Refueling St1 is an energy company that challenges the conventional in everything they do. From providing unmanned filling stations to focusing on the sustainable and feasible energy solutions of the future. One of the things they do different from their competitors is letting customers pay for fuel with their mobile. To promote this different feature in a different way, they let three performance artists break out of the frame, both on Facebook and Instagram.Agency: Garbergs VIEW THE CONCEPT IKEA Middle East: The Book That Will Change Your Life Say hello to 'The Book That Will Change Your Life' and Ali who knows all about IKEA's 2020 catalogue. Agency: Memac Ogilvy, Dubai.VIEW THE SPOT Oakley Sunglasses: See The Game Differently Oakley has announced a monumental four-year partnership with the National Football League, becoming an official on-field partner and licensee of the NFL. To celebrate its landmark partnership, Oakley took over New York City's iconic Times Square on the evening of August 26, hosting some of footballâs most influential personalities and athletes, both past and present, for a spectacular launch moment. In an immersive and impactful 360 experience, the giant billboards in Times Square went dark, creating a disruptive blackout moment. The area then quickly roared back to life as a larger-than-life visual spectacle showcasing Patrick Mahomes II, JuJu Smith-Schuster and Derwin James Jr. in a creatively-orchestrated and high-energy content piece specially developed to run across the various screens.VIEW THE SPOT VIEW OUTDOOR  A little over a year after the launch of American Express' global brand platform, the company is debuting a new ad spot that evokes real emotions from real people, in life moments both big and small, to visually depict the brand's positioning, Backing to Thrive. This advertisement, created by mcgarrybowen and directed by Prettybird's Max Malkin, comes exactly one year after the company debuted a new ad campaign with global brand ambassador Lin-Manuel Miranda, also timed to American Express' annual major presence at the US Open. VIEW THE FIRST SPOT VIEW THE SECOND SPOT TOMS Shoes: Stand For Respect In France, two women are victims of domestic violence every 5 minutes. However, instead of reaching out to support services, many young women are turning to the internet for help - or even worse, not seeking help at all. To give voice to this issue, TOMS has teamed up with French changemakers, The Gucci Gang, and French youth non-profit En Avant Toute(s) to take a stand against youth domestic violence and create safe spaces for young women in France. Known as the original purpose brand with its One for One concept, TOMS has evolved its model to inspire people to contribute to positive change in their local communities. Agency: HarrimanSteel, Amsterdam VIEW THE SPOT  ESPN has began airing the next chapter of ESPN's College Football Playoff "Who's In?" campaign. This year's campaign, created by McKinney, celebrates fans and pays homage to their integral role in the game of college football. The initial kickoff spot, featuring acclaimed director Peter Berg (Friday Night Lights, Ballers, Lone Survivor) and cinematographer Bradford Young (Solo: A Star Wars Story, Selma, Arrival), captures the passion, traditions and dedication of the fans who embody the soul of college football. VIEW THE SPOT Bofferding Beer: Drink in the Boff Bofferding. The 100% all-natural beer from Luxembourg, best enjoyed au natural. Agency: BVK, Milwaukee, USA.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Ogilvy Group Thailand and Illusion Bangkok have illustrated this 'Tame The Road' print campaign for Apollo Tyres.VIEW THE BULL AD VIEW THE HORSE AD Australian Turf Club: Get Your Fun Back On Track The Australian Turf Club has launched a new creative platform 'Get Your Fun Back on Track' along with an integrated campaign covering TV, cinema, OOH and radio for this spring's Everest Carnival and beyond. Developed by creative agency Emotive, the challenge was to recruit the next generation of racegoers against a backdrop of an increasingly competitive experience market in Sydney.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD 28 Too Many: Mutilated Words Impact BBDO Dubai wanted to highlight the damage of Female Genital Mutilation and show the hidden potential sewn up by every FGM procedure. They launched a poster campaign using handcrafted Arabic calligraphy and carefully chosen words, mutilated and stitched back together, just like the victims of FGM. The words reflect the physical, psychological and social damage. They used paper that mimicked the color and texture of skin, made from material that can't be vandalized. VIEW THE WEB FILM VIEW THE AD Volkswagen Argentina: Ecosystems The agency led by Karina Aiello and creatively by Tony Waissmann, present: "Ecosystems". The campaign entails three executions that show with real data, the disaster that can occur when an animal is introduced to a foreign habitat. The ads reflect on the issues that can appear when customers opt to not get Volkwagens official services and how this decision can affect how your truck will work. Agency: Geometry VIEW THE FIRST AD VIEW THE SECOND AD DanceSafe: Take The Coke Challenge In the US and Canada approximately 80,000 people die of overdoses each year. This is double the rate from just ten years ago and the direct result of fentanyl contaminating the illicit drug supply, causing 40,000 deaths last year alone. This video, made by Toronto-based creative agency The Garden in partnership with DanceSafe, is directed at people who use cocaine recreationally, to educate and inform them of a simple test strip that can possibly save their lives.VIEW OUTDOOR Region Stockholm: Gonorrhea - Stronger Than Ever We were asked to inform the Stockholm gay community about gonorrhea, but instead of the usual warnings we decided to "promote" the infection. Using artistic formats, we could raise awareness without taking the fun out of the summer's Pride festival. Posters communicated gonorrhea's local presence, flyers told people where free tests could be taken, condom packages looked like records etc. On social media, the main release Stronger than ever was followed up by new titles connected to the knowledge transmitted. All in the colours of the rainbow.Agency: Garbergs VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR TinyTall: Let siblings be siblings! Captive inbreeding among animals creates great damage to their mental and physical health. It is a major cause of "Inbreeding Depression" which leads to other complexities. Raksha Bandhan is a festival celebrating Siblings and the brother~sister relationship, in India. Rakhee - a handmade decorative thread or metal bracelet is tied on the brother's wrist by sisters during the festival.This campaign aims to integrate Raksha Bandhan & the Captive Inbreeding issue. Agency: TinyTall Creative, India VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT PornHub: The Dirtiest Porn Ever At Pornhub, we're all about getting dirty. But when it comes to the millions of tons of waste that wash up on the world's shores each year, we could all stand to clean up our act. That's why we teamed up with porn power couple LeoLulu to create The Dirtiest Porn Ever: An adult film shot on one of the most polluted beaches in the world. And to help clean it up... we want you to get down and dirty. Watch the video on Pornhub, and for every view weâll make a donation to Ocean Polymers to help them in their effort to help preserve our oceans and beaches! Agency: Officer&Gentleman, Madrid. VIEW THE CONCEPT Regent Park School of Music: Parkscapes For the kids at Toronto's Regent Park School of Music (RPSM), getting the opportunity to work with a Grammy Award-winning producer Frank Dukes, was just the beginning. RPSM students can now count a global superstar among their collaborators. BBDO Toronto was brought onboard a year ago to help find a way the school could raise money in support of the musical curriculum at RPSM. When the innovative fundraising program 'Sample School' was born and pitched to Frank Dukes, he was so enamoured by the idea he quickly jumped on board. VIEW THE CONCEPT  6 out of 10 Indonesian wives work, but less than 3 out of 10 husbands are willing to cook. This workload imbalance in domestic activities creates tension in the home. For Woman's Equality Day, ABC Heinz Indonesia has just launched, via Ogilvy, Indonesia, an emotional online film that polarised Indonesians. The film was unbranded and shot from the perspective of a 12 year old boy on an iPhone.VIEW THE SPOT Qantas Frequent Flyer: Bringing You Closer To Your Dream Trip Qantas has unveiled its latest campaign, encouraging its 12 million members to start earning points towards their dream trip with the relaunch of its Qantas Frequent Flyers program. The new launch campaign, created by, The Monkeys, centres on the story of two relatable characters, a hardworking taxi driver and a sweet natured school teacher. Both long to fulfil their dream trip away.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Minnesota Vikings / Minnesota Lottery: Back for One Last Game In 1973, we were the first Grand Slam tournament to award equal prize money for men and women. In 2006, we named the facility after a trailblazing female tennis player. Built for everyone, we teamed up with SheIs to highlight the #WomenWorthWatching. Who inspires you? Agency: mcgarrybowen, Chicago.VIEW THE SPOT Greenpeace: Amazon Fire From our trench as a communicator, launched this call to all countries to take action in this ecological catastrophe in the Amazon, perhaps the last place of hope for the planet.Agency: Lion Heart VIEW UE OUTDOOR VIEW USA OUTDOOR VIEW CHINA OUTDOOR VIEW CHILE OUTDOOR VIEW ECUADOR OUTDOOR VIEW URUGUAY OUTDOOR VIEW VENEZUELA OUTDOOR VIEW THE BRASIL AD VIEW THE PERU AD VIEW THE BOLIVIA AD VIEW THE PARAGUAY AD VIEW THE ARGENTINA AD VIEW THE COLOMBIA AD Embraer: Fueled by Challenges. Guided by Dreams To highlight its 50 year anniversary - celebrated on August 19th - Brazilian aircraft manufacturer Embraer has released the 'Fueled by challenges. Guided by dreams' global campaign created by CPB Brazil and produced by Landia. The integrated campaign - with programmatic media, social media, and print publications - highlights the company's history of overcoming every challenge and achieving notorious accomplishments over the last 50 years. It shows the people involved as the protagonists who made Embraer become a benchmark in the aircraft industry.VIEW THE TV SPOT VIEW THE DREAMS AD VIEW THE STARTUP AD VIEW THE NEVER MEANT AD  Whatever you value, nobody has more ways to help keep it safe than ADT. Agency: McCann, USA. VIEW THE SPOT  Continuing its string of disruptive work for the Cadillac brand, Rokkan has set a new bar with the launch of the Crew Ready, 3-row, XT6 SUV. In order to standout in the ever-crowded Lux-3 SUV segment, Rokkan collaborated with A-list, powerhouse directors The Russo Brothers and production company Bullitt. World famous superhero style with a twist defines the XT6 Crew Ready campaign and further defines the bold new direction of the Cadillac brand. VIEW THE SPOT Wikimedia Foundation: The Equal Edit Sweden is a trailblazer in gender equality but Swedish history is often written by men. And so it mostly includes men. Swedish history is filled with influential women. But if you look at Sweden's history on Swedish Wikipedia, you wouldn't know it. Which is why Wenderfalck created the 'The Equal Edit' an initiative to make history articles on Swedish Wikipedia more gender equal. In true Wikipedia fashion we invited everyone to edit Swedish history articles. Creating a history where both men and women are mentioned. 'The Equal Edit' tells the untold story of influential women in Swedish history.VIEW THE SPOT SBT do Bem: El Chavo without El Chavo A special episode of El Chavo broadcasted last Saturday caused much talk. Through its social responsibility platform SBT do Bem, SBT deleted the main character of the show on the Childhood Day (August 24) to raise the awareness about child abandonment. The context couldn't be better, since Chavo is a boy living in a barrel who doesn't know his parents or relatives and, in some episodes, even starves. The action developed by WMcCann aimed to raise awareness by removing from the show one of the most beloved characters in the country. VIEW THE EL CHAVO SPOT VIEW THE MAKING OF SPOT  Vodafone Ireland, the official sponsor of the Irish rugby team, has revealed "Irelandâs Ball" ahead of the team's departure to Japan. Ireland's Ball is a unique concept created by JWT Folk. As part of the Vodafone Team of Us campaign, a one of a kind rugby ball has been developed that celebrates the diverse fabric of modern Irish society. To celebrate the inclusive nature of rugby and it's power to unite people in Ireland, Vodafone have taken what makes us all unique as individuals, and what unites us in sport and combined them. VIEW THE SPOT Doritos: Anti-Ad Goodby, Silverstein & Partners has created this 'Anti-Ad' campaign for Doritos.VIEW THE TV SPOT VIEW OUTDOOR VIEW THE PRINT AD Lemonade Films: The Intern Glory Campaign advertising the contest "The Intern Glory", created to launch the production company Lemonade Films, which will produce the script of an intern.Agency: Leo Burnett Tailor Made VIEW THE SPOT Partnership for Drug-Free Kids: Find Help. Find Hope Partnership for Drug-Free Kids has launched two campaigns that examine the impact of opioid addiction on families, while offering hope to parents and loved ones. Both campaigns, created pro-bono by New York-based independent agency Terri & Sandy, break this week and feature a 30- and a 15-second television spot, along with multiple print and out-of-home executions. The first campaign, Impossible Questions, is based on the insight that when a child is struggling with substance use and addiction, parents are faced with questions that have no easy answers. VIEW THE TV SPOT VIEW THE OVERDOSE AD VIEW THE FOOD AD VIEW THE REHAB AD VIEW THE FIRST FIND HOPE AD VIEW THE SECOND FIND HOPE AD VIEW THE THIRD FIND HOPE AD VIEW THE FOURTH FIND HOPE AD Google: Shopping Answers MadeEasy Google wanted to drive up daily usage of Google search for shopping and educate Indonesians on the fact that Google Search is the easiest way to make shopping decisions, as they can easily compare various products, prices and reviews from various merchants all in one place. Indonesians go to excessive lengths to compare, analyze and decide on the very best deal. The market is also often impulsive when they shop, falling too quickly for an item/offer without further research or comparing. Agency: Toaster, Singapore VIEW THE SPOT Dunkin': Carver With interest in pumpkin-flavored products on the rise, Dunkin' is taking its lattes to the next level with its new Cinnamon Sugar Pumpkin Signature latte. Topped with caramel drizzly, cinnamon sugar and whipped cream, it's the perfect drink transitioning into fall. To support its new latte, Dunkin' will be running online and offline advertising. Created by BBDO New York, the spot, "Carver," showcases how Dunkin' employees are creative in more ways than one.VIEW THE SPOT |
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Goodby, Silverstein & Partners have created this spot for xfinity
Periscope have created this spot for Minnesota Vikings and Minnesota Lottery
Epoch Films, Matthew Swanson directs this 'Let The Song Play' spot for Spotify.