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Top 6: September 4th 2019
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Regent Park School of Music: ParkscapesTop 6: September 4th 2019
For the kids at Toronto's Regent Park School of Music (RPSM), getting the opportunity to work with a Grammy Award-winning producer Frank Dukes, was just the beginning. RPSM students can now count a global superstar among their collaborators. BBDO Toronto was brought onboard a year ago to help find a way the school could raise money in support of the musical curriculum at RPSM. When the innovative fundraising program 'Sample School' was born and pitched to Frank Dukes, he was so enamoured by the idea he quickly jumped on board. BBDO Toronto, RPSM and Dukes worked in tandem to produce, record and document the amazing talents of the RPSM students to create this first ever music library to fund musical education. Toronto-born Dukes spent three days working alongside 14 RPSM students at The Weeknd’s “House of Balloons” studio to create the album called “Parkscapes.” This innovative campaign is the first time ever that musical compositions can be transformed directly into donations. Every time an artist (like Swift) uses a song from the “Parkscapes” album, licensing fees, royalties and residuals will be paid out to the school for the life of the song. It’s a sustainable donation that keeps giving, year over year.
Jasper Gahunia, Faculty, Regent Park School of Music Also best this week |
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