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Top 6: September 4th 2019
For the kids at Toronto's Regent Park School of Music (RPSM), getting the opportunity to work with a Grammy Award-winning producer Frank Dukes, was just the beginning. RPSM students
… read morecan now count a global superstar among their collaborators. BBDO Toronto was brought onboard a year ago to help find a way the school could raise money in support of the musical curriculum at RPSM. When the innovative fundraising program 'Sample School' was born and pitched to Frank Dukes, he was so enamoured by the idea he quickly jumped on board. BBDO Toronto, RPSM and Dukes worked in tandem to produce, record and document the amazing talents of the RPSM students to create this first ever music library to fund musical education. Toronto-born Dukes spent three days working alongside 14 RPSM students at The Weeknd’s “House of Balloons” studio to create the album called “Parkscapes.” This innovative campaign is the first time ever that musical compositions can be transformed directly into donations. Every time an artist (like Swift) uses a song from the “Parkscapes” album, licensing fees, royalties and residuals will be paid out to the school for the life of the song. It’s a sustainable donation that keeps giving, year over year.
read less...Jasper Gahunia, Faculty, Regent Park School of Music
Wes Allen, Faculty, Regent Park School of Music
Richard Marsella, Executive Director, Regent Park School of Music
Jane O’ Hare, Executive Director, Regent Park School of Music Foundation
Composer: Frank Dukes
Sr. Designer: Mike Nugent
SVP, Planning: Tom Kenny
Group Account Director: Tania Montemarano
Account Supervisor: Sagi Mamalider
Director, Data Analytics and Insights: Curtis Rushing
PR: Shannon Stephaniuk, Glossy
Audio: Stuart McLean
Post/Editor: Ted Husband
