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Top 6: September 4th 2019
There are 2.8M out-of-school Filipino children. Last August 20, Unilever launched SHOP2GIVE #AddDreamsToCart: A 24-hour E-commerce campaign where a portion of every purchase of a … read moreUnilever product goes to UNICEF to bring back some of them to school.
In this campaign, the logos of 36 Unilever products and all its SKUs were hand-drawn, and their names changed to names of kids: “Ponds” became “Pam,” “Dove” became “Diane,” “Sunsilk” became “Sunshine,” even “St. Ives” turned to “Yvette." The agency convinced Unilever to allow these logo violations to happen so the children Filipinos could help through the campaign could be personified, making shoppers buy into the cause and purchase the products.
Drawings of these products with kid-name logos were splashed across all of the Unilever brands' social assets, the E-commerce site, Manila's billboards, and other collaterals in the lead-up to the event, and the actual day of SHOP2GIVE itself.
ST. YVES: https://www.facebook.com/StIvesPH/photos/a.860649200725226/2218783634911769/?type=3&theater
DOVE: https://www.facebook.com/DovePH/photos/a.180385238796665/1272583542910157/?type=3&theater
AXE: https://www.facebook.com/axephilippines/photos/a.10150916568762786/10158612684262786/?type=3&theater
CREAM SILK: https://www.facebook.com/creamsilkph/photos/p.2973297136018092/2973297136018092/?type=1&theater
SUNSILK: https://www.facebook.com/SunsilkPH/photos/p.2555730961124103/2555730961124103/?type=1&theater
POND'S: https://www.facebook.com/PondsPhilippines/photos/pb.116841821671223.-2207520000.1567076442./2557822297573151/?type=3&theater
read less...Unilever:
Bea Joson
Francis Almirante
Leanne Balmes
Kay Veloso
Kenneth Pus
Christine Alvarez
Peachy Patron
Roxanne Perey
Hershey Delantar
Apples Aberin
Lexi Tan
Dennis Perez
Sandrine Chanto
Spark It
Karissa Victoria R. Santiago
Marion Nina Nicole G. Goyena
Cheryl R. Gatan
Marc H. Amoranto
Clarice Gonzaga
Rovina Dinapo
Mindshare
Abhishek Gupta
Richard Montealegre
Mitch Ramos
Jeffrey Ng
King Landig
Karl Mamangon
Freddie Estaris
April Lagua
Rosalie Pagtakhan
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