Bon o Bon is a brand that has always been present on Mother's Day. Marked on its calendar due to the importance this date has on its meaning for the consumer and the impact it has on sales. The brand has been so present that it has become more bad more difficult to surprise the audience, especially with the common speech that glorifies moms. The objective is to create content that better resonates with the reality of these moms, creating a tighter bond that is already present between them and their children.
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