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Seen and noted
 The AFL football fixture is confusing. What was once a Saturday competition, is now anything but. This season started with a Round called âZeroâ and there have been games on every day of the week, except a Tuesday. Some teams have played one week, and not the next. For fans, itâs a complex, unreliable narrative. Except, of course, for one thing. The uncomplicated, every-reliable FourâN Twenty pie. Football's permanent fixture.VIEW THE AD  Burger King invites couples to ignite the flame of love with its new campaign, "Let the Fire Never Die." In this exciting initiative, the renowned fast-food chain opens its doors for real couples to share happy and authentic moments, capturing the special spark of the early days of marriage. VIEW THE 3 ADS Dublin Samaritans: Talking Can Mend The CracksNZ Transport Agency: Waka Kotahi NZ Transport Agency Waka Kotahi's latest motorcycling safety campaign 'Hard Lessons' is based on the thinking that there's a lesson in every crash. But, for a number of reasons, riders don't always like to talk about them. This campaign is about getting experienced riders to talk openly about their crashes to prevent other riders from learning the same way.VIEW THE SPOT VIEW THE AD PLAY THE SPOT PSA: Faces For Peace April 22nd is the 300th anniversary of the birthday of the German great philosopher Immanuel Kant. His ideas remain relevant: Without him, our understanding of democracy, freedom, peace, and justice would still be vastly different today. Yet, today Kant is hardly read â his works are challenging and not easily accessible, especially for young people. With wars and conflicts in 2024 making Kant's ideas for peace and better coexistence more important than ever, German association FRIENDS OF KANT AND KÃNIGSBERG worked with agency Jung von Matt CREATORS to bring Kant back to life, VIEW THE CONCEPT Brazilian Stock Exchange: Date At The Museum Frida and Van Gogh on Tinder, in a B3 campaignWith the goal of encouraging an increase in visits to art institutions, B3, Brazil's stock exchange, has partnered with the dating app Tinder, in a campaign created by Tech and Soul.Profiles for Kakah, 32, and Vicente, 35, inspired by artists Frida Kahlo and Vincent Van Gogh respectively, were added to the app, with aesthetics created with the help of artificial intelligence.VIEW THE CONCEPT CNA Idiomas: Gaming Exchange Brazilian project promotes a free exchange experience in the USA with American gamersIn Brazil, social inequality is directly reflected in the learning and fluency of English: only 1% of the population masters the language. Within this reality, CNA, one of the largest language education networks in the country, works to enable more and more Brazilians to have access to a new language.VIEW THE CONCEPT Chicken Licken: Legs Of Thunder Chicken Lickenâs latest campaign gives South Africans the best solution to make their families proud. The Family Full House meal is one of Chicken Lickenâs popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that. VIEW THE SPOT  An ode to a nation that is ever rising with endless possibilities, Air India airlines, Celebrates diversities with Oh India Campaign. VIEW THE SPOT  Created by DUDE London, âBorn With Two Heartsâ takes two of the most well-known sensations experienced when driving a Lamborghini - power and emotion - and reimagines them as two pulsating heartbeats reflected in a typical Urus driver and the dual performance of its hybrid engine. VIEW THE SPOT Guest Judge: Susan Credle, chair, FCB + creative advisor, IPG This week's guest judge is Susan Credle, chair at FCB Global and creative advisor of IPG, based out of New York. Winner: Plenty 'Vow to Clean'. My husband and I see a couple's therapist. Over the years we have been learning about acts of service as a language of love. "Vow to Clean" resonates with me. As ridiculous as the marriage vows in this piece sound at first, after 34 years of marriage, I can attest this is an authentic language of love. READ MORE  When athletes win a championship, they always thank their coach, their family, the fans, their teammates, even God. But they forget about the person who was always there. We found the photos of the world's top athletes, whom we already sponsor, in stock photo banks, zoomed in on the kissing part to show all athletes what they've been kissing, has always been themselves. VIEW THE 2 ADS  We opened the campaign with a parody that was too clear to understand the low consumption of these efficient cars. Creating a campaign that will make it clear that it does not matter how close or far your destination is or arrives, but rather what you consume in it.VIEW THE 2 ADS  In this new campaign from LOLA MullenLowe â, iconic sporting moments in cricket, football, and tennis are re-created to demonstrate a common denominator in all of the winners: they all got dirtier than their opponents. From the tennis final where an up-and-coming star won her first Grand Slam by defeating the greatest female tennis player in history, the 1996 Intercontinental Cup final that pitted two powerhouse teams from Europe and America against each other for the first time VIEW THE 3 ADS Lacoste: Play Big This year, Lacoste is reaching new heights with its larger-than-life brand campaign, âPlay Bigâ. Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile.VIEW THE SPOT VIEW THE 6 ADS Heinz: Target Your Hunger We create the most revolutionary, innovative and AI-free technology of all time: A simple set of stickers. That when placed in the center of the screen, marks a specific spot that will never miss a shot at any enemy and helps improve and practice passive aim or centering, reducing their time to kill and increasing snack time. VIEW THE CONCEPT Volkswagen: Trucker Napp In a move to make Brazil's roads safer, Volkswagen Caminhões e Ãnibus is teaming up with Livelo â the country's biggest rewards program â to create an initiative to monitor truck drivers' hours of rest along shipping routes nationwide and convert them into benefits. The Trucker Napp - Earn While You Sleep program is currently being piloted, and interested carriers can sign up at www.truckernapp.com.br. The first phase will focus on a single client, Carsten Serviços e Transportes. After an initial three-month evaluation period, the mechanics will be adjusted so it can be scaled up, allowing all interested parties to participate. The drivers' sleep will be monitored by smartwatches connected to a points-based system that rewards hours of sleep with Livelo points â which can even turn into cash in users' bank accounts. The more sleep they get, and the better that sleep is, the more benefits drivers stand to gain. VIEW THE CONCEPT Nedbank: Unexpected Connectionx (Director's Cut) Nedbank has assisted various companies with developing their company / product. This TVC depicts some of the projects that they have assisted with and the good humanitarian acts that have resulted.VIEW THE SPOT  GenZ is an ambitious kind, and it is well known to all. But the world doesn't seem to be ready for them. They often face gaslighting from seniors, colleagues and relatives as to how they shouldn't be so hungry for growth. Thanks to their grit and passion, genZ refuses to budge. Naukri, the go-to job search platform of India, decided to support this ambitious breed in a snappy yet strong way. VIEW THE TWO SPOTS  This TVC branding for EYS Singapore was completed in March 2024. The Bak Foong Pill is a well-established and popular brand for women in Singapore. The commercial was well-received in the market.VIEW THE SPOT  Lending institution Unloan wanted to seperate themselves from others in the finance sector in order to convey their company ethos, 'home of the unordinary', by making a very unordinary film. Spearheaded by Creative Director Steve Hanzic and brought to life by Director Samuel Bennetts, the goal for Unloan was to create a visually stunning film that would stand out in the category. VIEW THE SPOT  Domino's, the UK's most loved pizza delivery company, is launching an integrated campaign that introduces its new lunchtime offering - a tasty 4 quid lunch menu, with its agency of record VCCP London. The new lunchtime menu features two irresistible product offerings curated for the lunch crowd, including the Hot & Cheesy Wrap and the Cheeky Little Pizza. Central to the campaign is the innovative 'High 4' concept, developed to introduce their new lunch options. This spotlights the affordability and appeal of Domino's lunch offerings, tailor-made for a satisfying lunchtime experience.VIEW THE TWO SPOTS  To launch Hyundai's all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europeâs darkest cities. IONIQ 5 N is not a traditional car; it's an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin Boost, which allow for peak performance and driving pleasure at the touch of a button. VIEW THE SPOT  SNICKERS launches the Missprompting campaign and for the first time uses artificial intelligence in Brazil to reinforce - in a fun and innovative way - the brand's global concept: you are not you when you're hungry. The campaign "Don't AI when you're hungry" presents images generated by artificial intelligence, after receiving prompts with errors from a "hunger-confused" user. The result? Fun and surreal images.VIEW THE SPOT  To celebrate International Book Day, Audi has come to two indisputable conclusions: on the one hand, they have been publishing their own book, the Audi Ownerâs Manual, for many years. On the other hand, and to be honest, it is a book that few people read. Created by Ogilvy and in collaboration with the publishing house Penguin Random House, the brand aims to get its customers to read its manual for once and for all, as well as to bet one more year on literature on such an important date. VIEW THE SPOT  In this new film, the focus is on the human experience through different characters, each embodying a memory (a trip with friends, family...) and a sense of the obvious. Objectives? Reinforce ALL.com's reputation, generate conversion and strengthen the link with hotel brands. The closer we get to our customers, their behaviors and moments in life, the more they identify with us. It's obvious.VIEW THE SPOT  At the heart of this awareness campaign is the film The Legacy, designed by Publicis Conseil, directed by Cole Webley and produced free of charge by BIG Productions (Raphael Carassic). The film tells the story of a family legacy. It tells the story of the ordinary violence that is unconsciously passed on, as if it were inevitable, often disguised under the guise of education, for the so-called benefit of the children.VIEW THE SPOT  Move over Joker, there's a new villain in town...Meet The Client.Last minute changes? Unreasonable timelines? We've all dealt with clients who are super "clienty", but trust us, you can make things easier with the right tool... VIEW THE SPOT  Every day in Brazil, 50 thousand cases of violence against women are registered. The campaign was created using these daily statistics to try to combat this violence and encourage reporting.VIEW THE FOUR ADS  The traditions in Passover holiday's dinner, in Jewish culture is to hide the Afikoman â the holiday's symbolic bread. It is customary for the kids to find it during the celebrations to win a prize.VIEW THE AD  Ogilvy Singapore, in collaboration with iconic personal care brand Dove, proudly announces the launch of an inspiring new initiative, "Raise Your Arms," aimed at combatting underarm shaming and elevating women's confidence in the Philippines. The campaign celebrates the courage of women who have raised their arms for change, impacting their communities and the broader society. VIEW THE FOUR ADS  Go inside and play. Introducing Virgin Media Streaming TV. A whole new world of entertainment is just a hop, skip and a jump away. It's Playtime.VIEW THE AD Aktion Baum: /imagine Harz 1/3 of Germany's area (11.4 M hectares) is covered by forests. The official annual forest condition survey by the federal government shows that damages continue to be at a very high level. According to the Forest Condition Report 2022, only 1/5 of all trees in the country are healthy. Huge areas are dying before our eyes, 400,000 hectares - 3% of Germany's total forest area - in the past 4 years alone.VIEW THE WEB FILM VIEW THE FIVE PRINT ADS  Nicotine replacement therapy could be the difference that makes all the difference. And it's available for free from the HSE.VIEW THE FIVE ADS  In a new initiative to celebrate the unsung heroes of rural India, Amul has unveiled "Floating Stories" in partnership with FCB ULKA. The unique campaign sheds light on the extraordinary journey of women dairy farmers who have defied odds and transformed their lives. VIEW OUTDOOR  Suicide is considered a punishable crime in 25 countries, with many more having unclear legal statuses. These archaic laws inhibit people from accessing life-saving support due to the absence of a legal framework and subsequent implementation of necessary mental health protocols. To help save lives, Lifeline International founded Decriminalise Suicide Worldwide, an organisation dedicated to removing laws that criminalise suicide. In order to encourage engagement and action, we created a brandmark designed to disappear as laws are lifted across the globe.VIEW THE AD  Irish pubs are globally recognized cultural icons, and significant pieces of local history, many of which treasure priceless stories and valuable heirlooms. Pubs continue to play a fundamental role in the communities they serve, and their heritage deserves to be preserved to safeguard both their history and their communities. To help showcase these pubs' value and importance, Heineken has opened virtual Pub Museums across Ireland. For this innovative campaign, conceived by creative agency LePub and Publicis Dublin, each pub taking part in the initiative has been transformed into a virtual museum, including historical artefacts, audio guides, and even souvenirs. VIEW OUTDOOR |
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